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Regional Spotlight: Florida Tops U.S. for International Web Real Estate Traffic

Home Marketing
December 18, 2011
Reading Time: 2 mins read

Point2 recently released third quarter international consumer real estate-traffic data for the United States on the Point2 Homes consumer portal. Florida properties emerged as the lead attraction for foreigners online, followed by Arizona and Nevada real estate listings.

Florida real estate listings captured 33.03 percent of the international traffic recorded to all U.S. states during the quarter. Arizona attracted 15.15 percent and Nevada 8.22 percent.

Canadian traffic generated the highest number of online visits to all top ten states identified in the Point2 report, with a significant relative majority share in six out of the ten. The United Kingdom and Mexico followed in second and third place.

Canadian traffic made up 91.89 percent of the overall international traffic to Arizona listings, 75.90 percent to Hawaii, 73.92 percent to Michigan, 70.55 percent to Nevada and 65.05 percent to California. Puerto Rico, also covered in the report, ranked tenth on the list, with 16.82 percent of the traffic.

Las Vegas ranked first (14.53%) on the report’s overall ‘top 20’ cities in the nation category for online properties searched by international visitors. The top 20 list includes eight cities in Florida, four in California and three in Arizona.

Las Vegas real estate listings attracted 91.73 percent of all the international traffic recorded for the state of Nevada during the third quarter, with Canada as the leading source at 70.47 percent. The UK followed at 5.28 percent and France at 2.19 percent.

China, Israel, Mexico and Russia were among the top nations that contributed to Las Vegas’ lead city ranking.

In Florida, the cities of Orlando, Kissimmee and Pompano Beach ranked first, second and third for attracting the highest amount of traffic to the state.

The Point2 Third Quarter International Traffic Report ranks the top ten cities in each of the top ten states, as well as their respective top ten country traffic origins.

For more information, visit www.point2.com.

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