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New Branding Reflects Core Values of RE Technology

Home Best Practices
May 28, 2013
Reading Time: 2 mins read

The real estate technology leaders at RE Technology recently debuted new branding on their website, the company has announced. Professionals that visit www.RETechnology.com daily as a resource for all things real estate tech will discover a new logo that reflects a holistic and approachable corporate identity. The new branding also invites even more interaction and engagement among the real estate community, the company stated.

CEO Victor Lund discusses the new branding, noting, “The letter ‘t’ in the company name is designed to form the trunk of a tree, representing our deep roots within the real estate industry,” Victor says. “The tree reflects our core ideals of knowledge and growth for real estate professionals as well as our own expertise grown through many years of experience.”

RE Technology’s website is the company’s last online property to be updated with the new branding. With the addition of the new logo, RE Technology’s branding is now consistent across their website and social media profiles.

“Our core values have stayed the same,” Victor explains. “RE Technology was formed to help advance the careers of real estate professionals and the industry as a whole. However, just as technology companies must constantly adapt and grow, so must we. We’ve done just this by taking a fresh look at how we’re positioning our company and our brand. We are proud to help over 700,000 real estate professionals learn how to grow their business using technology effectively.”

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