2. Be at everything
Home inspection, appraisal with comps, closing, these are all events you must attend. Any time there is an activity revolving around the transaction, you want to be a part of it.
If something goes wrong and the deal dies, the clients will blame you for not giving 100%. Don’t let that happen and especially not at the closing. I see too many agents allow the client to go to closing alone. This is a huge mistake and definitely a leverage point.
Closing is the defining moment when your clients get the keys to their home. To secure a long lasting relationship and to show that you care about the clients as much as you do getting paid, you should be there. It is also a great time to get the clients to provide a video testimonial about working with you since they are on the “just purchased high.”
Read the rest of the “5 Key Leverage Points to Increase Real Estate Sales” on the Clean Slate blog.
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Karlton Utter is the Director of Learning Technologies and Solutions at Better Homes and Gardens Real Estate.
