In a joint statement released recently, Realty ONE Group and Superlative announced a new relationship that the companies say will deliver “exceptional web presences” to Realty ONE Group real estate agents.
By choosing Superlative, Realty ONE Group’s leadership has opted for a local firm with national reach. One of the first to put real estate on the web in 1997, Superlative “designs and builds beautiful, powerful websites with an easy-to-use editing platform used by agents and brokers from every major real estate franchiser in the U.S.,” according to the release.
As a preferred website vendor, Superlative will provide personalized support, in- office training sessions, and special Realty ONE Group-branded designs to Realty ONE Group’s agents.
These new websites complement Realty ONE Group’s recent upgrades in cutting- edge technology. This summer, Realty ONE Group debuted a new corporate website with advanced functionality, which includes a “lifestyle search” function; as well as a free high-definition app that further supports the current needs of today’s home buyer. This tech revamp was complemented by a fresh, updated logo and the company’s new brand tagline: “Homes Lives Dreams,” which conveys Realty ONE Group’s vision of unlimited possibilities for consumers, agents, and employees, the company stated.
“We are excited to be partnering with this innovative company, that will further allow us to underscore our commitment to our agents,” says Kuba Jewgieniew, CEO and owner of Realty ONE Group. “At Realty ONE Group, we understand that the agent is the brand and we want to highlight who they are, not who they’re associated with. Our goal is to showcase our agents, and these personalized websites allow them to brand themselves to their clients. Our agents are the stars in every way.”
