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Leverage Emotion with Video in Action

Home Best Practices
From the Experts at Hubzu
September 5, 2013
Reading Time: 2 mins read

Video-CameraReal estate professionals know that buying or selling a home can be a life changing, highly emotional experience. However, there’s a way to leverage that emotion: video. When you add video to your online listing, you have created a powerful real estate marketing tool. Video not only helps you appeal to a larger market, but it can also help you sell homes faster.

Showcase the Feel of a Home

While property photographs help potential homebuyers see themselves in a home, videos take it a step further. They can showcase the happiness and comfort a seller enjoyed while living in a home, turning the traditional idea of cleansing a listing of all of a seller’s personality upside down. Today, many sellers are comfortable in front of a camera and buyers frequently seek out videos as a way to get a better feel for a home. In addition to visualizing themselves in your listing, buyers can virtually experience what it is like to live in the home.

Agent videos have also undergone a transformation. Agents and brokers no longer simply walk through a home with a camera and describe each room. Today’s videos are more effective because they are more creative. Some agents even hire a videographer in order to capture a truly professional feel. Others use their own equipment, study and enhance a home’s lighting and write a script themselves.

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Beth McGuire

Beth McGuire

Recently promoted to Vice President, Online Editorial, Beth McGuire oversees the editorial direction and content of RISMedia’s websites, and its daily, weekly and monthly newsletters. Through her two decades with the company, she has also contributed her range of editorial and creative skills to the company’s publications, content marketing platforms, events and more.

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