In addition to your personal website, establish and maintain social-networking business profiles for a comprehensive online presence; use these online tools to interact with your clients on a regular basis, and keep your finger on the pulse of what’s happening in your community and beyond. Be careful not to use this resource as just another platform for a sales pitch. Instead, it should make you relatable to your current and potential clients. You’ll also want to offer universal real estate and home design insight to give your business some additional value.
Because you can’t shake every potential client’s hand in person at first (as is the case with faraway buyers), it’s important to brand yourself both online and through print marketing, as an approachable, local expert. Out-of-town buyers are significant referrals; they are often more motivated to make purchases, and because they don’t know the area well, they’ll look to you for additional referrals for the best dry cleaner, pizza place, and more, which only enhances your professional connections. Before you know it, you’ll be providing referrals to agents outside of your local network and collecting a handsome referral fee, too.
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