What demographic segments are driving your business today?
Move-up and first-time buyers are a large part of our business today. When it comes to working with these two demographics, we’re focusing on reaching out to past clients and encouraging them to let anyone they know who may be interested in getting into the market that now’s the time to do it since prices and interest rates are starting to go up.
What is one of the challenges your market faces and what are you doing to overcome it?
The biggest challenge we face has to do with our low inventory levels. We’re working closely with buyers and using technology so that when a listing that matches their criteria comes on the market, it is instantly sent to them. In addition, we’re advising buyers to get out and look at properties if they see something that catches their eye.
How do The Real Estate Book and RealEstateBook.com work into your overall marketing strategy for your own brand and for your listings?
Not only is The Real Estate Book a well-known brand in our marketplace as far as print, they also have an excellent online presence. The fact that The Real Estate Book is so widely known in our marketplace goes a long way toward showing our sellers that we’re covering all the bases when it comes to marketing their homes through both print and online. The Real Estate Book also utilizes technology that enables prospective buyers to send a text for additional information on a particular home, providing an instantaneous way to gather pertinent information.
