Century 21 Real Estate LLC, the franchisor of one of the world’s largest real estate sales organizations, commissioned an independent real estate brand survey that found CENTURY 21® to be the most recognized brand name in real estate. According to the 2013 Ad Tracking Study conducted by Millward Brown, CENTURY 21 is the industry leader in brand awareness, a position it has held since 1999.
“Others may make claims, but these survey results from a third-party global market research firm clearly show that CENTURY 21 is yet again the most recognized brand in real estate,” says Rick Davidson, president and chief executive officer, Century 21 Real Estate LLC. “This brand leadership recognition comes at an exciting time for us, having recently announced that century21.com is the No. 1 “most visited” real estate franchise website and our new agent-focused TV ad campaign has rolled out with the start of the Winter Olympic games.”
“The fact that we have maintained our ranking as the most recognized real estate brand speaks volumes about the System’s independently owned and operated offices and their brokers and agents,” adds Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “We are committed to maintaining leadership positioning by leveraging our ‘Smarter. Bolder. Faster.®’ real-time and traditional marketing tactics and campaigns.”
CENTURY 21 advertised in both the 2012 and 2013 Super Bowl® games and will advertise in the 2014 Winter Olympics. Additionally, CENTURY 21 is the official real estate company of the USA Bobsled and Skeleton Federation, as well as both the U.S. Women’s and Men’s Soccer clubs.
The survey results come one week after CENTURY 21 announced that its website – century21.com – was the No. 1 “most visited” real estate franchise website in every month of 2013, according to comScore, Inc. Century21.com held a commanding lead in the number of unique website visitors in 2013, with 25.3 million for the entire year, which was approximately 10 million unique visitors higher than the next closest national real estate franchise brand.
Millward Brown Study Methodology *Study Source: 2013 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years. Survey was based on a sample of 1,200 respondents. Results are significant at a 90 percent confidence level, with a margin of error of +/-2.4 percent.
The study was conducted in two waves by Millward Brown, a leading global market research organization during the following time periods: Wave 1 (February 4-18, 2013) and Wave 2 (September 30-October 14, 2013).
For more information, visit http://www.CENTURY21.com.
