How do your agents effectively connect and stay in touch with clients and prospects?
Two things: FiveStreet and Top Producer. FiveStreet provides us with the ability to instantly and automatically contact a lead. After someone makes an inquiry, they get correspondence in the form of a text or email within five minutes. Top Producer represents longer-range contact, where leads can receive emails for three years.
How do you help your agents grow so that they want to stay with your firm?
I don’t charge my agents for the leads I distribute unless they successfully close; then they are charged a very nominal fee. I don’t look at myself as the boss, but rather, as standing shoulder to shoulder with them.
Is there further expansion in your future?
Yes. The model I’m deploying in Volusia county—where I have an agent to whom I’m referring business instead of opening up another branch—is a model I can repeat nationwide.
For more information, visit www.larocquerealty.com.
