The very phrase can make a million things run through a real estate professionals’ mind at once. So if you think our minds are racing, what must our customers feel when they hear the term?
A large chunk of our business at Better Homes and Gardens Real Estate 43° North is based on newly built homes, so this is a subject near and dear to my heart…and why I believe it’s important to address some of the misperceptions out there, such as thinking it’s an unscrupulous business or that it’s too expensive, and share some ways to get clients over their apprehensions over buying new.
I truly believe building a new home is a lot like a new relationship; your buyers should “date the builder” before fully committing! If you have clients that are on the fence about new construction, here are just 2 of 4 things they can do to help put them at ease:
1. Take the time to visit model homes.
2. Ask lots of questions, get to know a builders’ personality before committing to them, and they to you.
You can check out the last two items on my list in my full blogpost on Clean Slate, as well as check out why it’s wrong to think that new construction is an unscrupulous business and or think it’s too expensive.
In the meantime, did you know, according to an NAHB survey, that just half of all homebuyers want to buy a brand new home?
A truly new home allows your clients to create an expression of themselves, their family, and their lifestyle and it allows the buyers to fully personalize that expression… not fix up someone else’s. Open floor plans, massive kitchens, more closet space, higher ceilings… the list goes on and on. New homes are built to fit your lifestyle. They truly fit your buyers.
I believe this desire to buy a new home is driven by three reasons: Efficiency, community, and technology.
Newly built homes save 3.449KWH per year on average—that’s enough energy to power a coffee maker for 32 years! Save enough money to grill filet mignon every weekend for a year!*
Building beyond Code
Many of the builders we work with in Boise, Idaho, build homes beyond what code requires for energy-efficiency and safety. One system they employ to quantify the value of the upgrades they are building into the structure of a home is called the HERS index (The Home Energy Rating System).
You can read more about energy efficiency considerations, as well as more about how Community and Technology help drive the desire to build new homes in the second part of my New Construction series on Clean Slate.
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