“We all went through the honeymoon phase to connect with every possible contact,” Sesso says. “You need to be meticulous on what you allow in front of you.”
Facebook has a very little used feature called an “interest list,” which allows you to create a group of people you want to follow. Sesso created his own real estate list, with brands like Homes.com on it, so he can hop in anytime and pick up inspiration. This is a great thing to do, he says, for those who don’t want to join Twitter or LinkedIn but still hear what people are saying.
Tips on Instagram
Sesso ended his discussion with a rapid fire of the best ways that agents should be using Instagram. Among his tips were:
1. Use hashtags on Instagram (and Pinterest) to bring attention to your photos.
2. Instead of just showing photos of the exterior of a house, focus on a cool feature instead and pump up the photos with filters.
3. Never use stock photos.
4. When a house sells, use text on the photo to highlight the accomplishment, such as “Sold in One Week” or “Who’s Next?” It lets people know that you are selling houses.
5. Add great photos of the town/city you are trying to build a presence in.
For more tips, tricks and best practices for a winning social strategy and online reputation, download Homes.com’s eBook, ‘Maximizing Your Online Reputation: A Playbook for Engaging with Consumers and Winning Their Business.”
If you haven’t tuned into the Watercooler live video chat with Chris Smith and Jimmy Mackin on Wednesday nights, it’s definitely worth the hour and you’ll walk away with insight on the hottest real estate topics.
Be sure to check out Homes.com’s next informative “Secrets of Top Selling Agents” webinar at 1 p.m., Wednesday, June 25th, when Kelly Mitchell, CEO of CaffeinatorTV, presents “7 Ways to Find Your Niche and Own It!”
