RISMEDIA, April 22, 2015–Coldwell Banker Platinum Partners launched a new and innovative website (www.MyCbpp.com) April 15, 2015 with features designed to streamline the user experience, and make it easier than ever for them to find a home or service. This new platform allows the visitor to search homes for sale and homes for rent using simple searches or using customized advanced searches. The suggestive search, now familiar staples of search engines like Google and Bing, is fully integrated into the entire website. Users can now search homes in neighborhoods and communities by simply typing in the name of the neighborhood, and the website will deliver every home for sale in that neighborhood. Individual properties will provide comparisons and details of nearby homes, community statistics and demographics, local school information and neighborhood data. As the web grows more complex, this website is designed to deliver exactly what you want with elegant simplicity.
With offices in 5 distinct markets and membership in 5 multiple listing services (MLS), visitors to the site can search for homes and communities in Savannah, Hilton Head, Beaufort, Bluffton, St. Simons, Brunswick, Richmond Hill, Hinesville, and Vidalia. Membership in all of these MLS’s provides the accuracy national sites cannot provide, as the information comes directly from its original source.
Consumer habits have shifted. Just 3 years ago, users searched the internet on a desktop 85% of the time. Consumers are now just as likely to use their smart phone as they are their desktops. Any website not flexible enough to present information in a form that fits the consumers preference no matter what device they use has a tall hill to climb. “Research shows that homebuyers today are predominantly accessing real estate websites from their smart phones and tablets over 50%of the time. This new site offers accuracy and ease of use whether searching at your desktop, smart phone, or iPad,” states Tom Woiwode, Project and Sales manager of Coldwell Banker Platinum Partners.
Among the many enhancements, the site is fully integrated with social media including Facebook, Twitter, and Pinterest and features blog posts by Realtors with the firm. Sellers can receive weekly reports on web traffic, and buyers can create custom searches based on their own criteria that will automatically alert them when anything that meets their needs comes on the market. All of this delivered on a visually appealing, intuitive platform without popup windows, distractions, or annoying advertisements. Most important, consumer information is private, need to know only, and never shared or sold to anyone.
In the last several years, real estate data is everywhere on the internet and accuracy has become one of the largest stumbling blocks for the national websites. Some may believe with information so readily available, the need for local websites has become obsolete. “To the contrary, we have found folks to be data rich and information poor, and they seek out local expertise from Realtors to help them turn the data into useful information. As more data has become available, the use of Realtors has actually increased. Local websites are where Realtors are engaged. The local website is the safe harbor where consumers can escape the hurricane of data, and find pertinent, actionable information from local experts,” adds Connie Ray, Owner and CEO.
“Real Estate…Done Right” is the motto Coldwell Banker Platinum Partners began using recently to send the message to its clients and customers of the their dedicated effort to provide state of the art technology coupled uncompromising principles of professionalism and service. The recent launch of this new website is just one of the steps on their journey of excellence.
Coldwell Banker Platinum Partners, established in 1995, is a full-service real estate firm with more than 100 sales agents strategically dispersed among its office locations stretching from Beaufort, South Carolina, through the greater Savannah area to St. Simons Island, Georgia. The company was founded by Connie Farmer Ray, president and CEO of Coldwell Banker Platinum Partners. In addition to listing and selling residential real estate, Coldwell Banker Platinum Partners’ other divisions include commercial real estate, property management, relocation services and a publishing/media division. The company’s corporate offices are located at 6349 Abercorn St., Savannah, Georgia. For more information visit their Web site at www.MyCbpp.com or call 800.505.8111.
