RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Americans’ Outlook on the Home Selling Market Cools Slightly

Home Marketing
By Katie Penote
August 9, 2015, 1 pm
Reading Time: 3 mins read

Consumer attitudes toward the home selling environment stumbled last month despite positive home price change expectations, according to results from Fannie Mae’s July 2015 National Housing Survey™ (NHS). Among those surveyed, the share of consumers who believe now is a good time to sell a home fell 7 percentage points to 45 percent, while those who believe it is a good time to buy dropped to 61 percent—an all-time survey low. The dip comes as more consumers reported a negative outlook regarding personal finances and the direction of the economy. The share of consumers saying the economy is on the wrong track rose by 3 percentage points to 54 percent in July. Additionally, those who expect their personal financial situation to improve over the next year fell to 44 percent, while those reporting a significantly lower income compared to 12 months ago increased to 15 percent—marking the first change in this indicator in three months.

“Consumer attitudes toward housing slid back this month,” says Doug Duncan, senior vice president and chief economist at Fannie Mae. “The share of consumers who think it’s a good time to sell a home posted a sizable decrease from a record high in the prior month, even as home price change expectations strengthened. Deteriorating consumer assessments of income growth over the past year as well as increased caution around the direction of the economy and personal financial expectations may be contributing to the pullback in sentiment. Still, it is premature to read too much into this month’s results as the survey was taken around the time of increased global turmoil, including Greece’s potential default and China’s stock market plunge, which has receded somewhat. Most of our key indicators are as strong or stronger than they were at this time last year, which is indicative of an improving housing market this year.”

Homeownership and Renting

  • The average 12-month home price change expectation rose to 3.0 percent.
  • The share of respondents who say home prices will go up in the next 12 months rose to 49 percent, while the share who say home prices will go down rose to 8 percent.
  • The share of respondents who say mortgage rates will go up in the next 12 months rose 1 percentage point to 51 percent.
  • Those who say it is a good time to buy a house fell to 61 percent – an all-time survey low, while those who say it is a good time to sell fell to 45 percent.
  • The average 12month rental price change expectation rose to 4.5 percent.
  • The percentage of respondents who expect home rental prices to go up fell 5 percentage points to 54 percent.
  • Those who think it would be easy to get a mortgage fell to 48 percent, while those who think it would be difficult rose to 49 percent, the first time that more think it would be difficult since October.
  • The share who say they would buy if they were going to move rose 1 percentage point to 65 percent, while the share who would rent decreased to 28 percent.

The Economy and Household Finances

  • The share of respondents who say the economy is on the right track decreased by 2 percentage points to 37 percent, while those who say the economy is on the wrong track rose by 3 percentage points to 54 percent.
  • The percentage of respondents who expect their personal financial situation to get better over the next 12 months fell to 44 percent, ending its rising trend.
  • The share of respondents who say their household income is significantly lower than it was 12 months ago rose to 15 percent, the first change in this statistic since April.
  • The percentage of respondents who say their household expenses are significantly higher than they were 12 months ago remained at 31 percent.

For more information, visit http://www.fanniemae.com/progress.

ShareTweetShare

Related Posts

Fed
Economy

Fed Officials Expect Rate Hikes If Inflation Continues

May 20, 2026
Kamruzzman
Agents

Md Kamruzzaman on Telling the Right Stories for Luxury Buyers

May 20, 2026
applications
Industry News

Elevated Rates, Inflation Put Downward Pressure on Mortgage Applications This Week

May 20, 2026
eXp
Agents

Inside the ‘Bold, Dramatic’ eXp/NextHome Deal

May 20, 2026
Zillow
Agents

Zillow Loses Majority of Chicago Listings as MRED Cuts Off Feed

May 20, 2026
Bill
Agents

Sweeping Housing Bill Has Passed

May 19, 2026
Please login to join discussion
Tip of the Day

How to Build a ‘B-Roll Bank’ for Effortless Content

The idea of scripting, lighting and performing for a camera every day is enough to keep even the most ambitious professional on the sidelines. The secret is staying consistent without burning out isn’t working harder on your production—it’s working smarter with B-roll. Read more.

Business Tip of the Day provided by

Recent Posts

  • Fed Officials Expect Rate Hikes If Inflation Continues
  • Md Kamruzzaman on Telling the Right Stories for Luxury Buyers
  • Elevated Rates, Inflation Put Downward Pressure on Mortgage Applications This Week

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X