As a broker, one of your key challenges is helping your new agents leverage the tools and resources available to successfully launch their real estate careers. It’s rare to find free help for your agents, but that’s exactly what’s available from realtor.com®’ s New Agent Acquisition Team—a group of professional account executives who only work as agent advocates for realtor.com®’ s complimentary services. As the official property listing website of the National Association of REALTORS® (NAR), NAR members’ listings automatically appear on realtor.com®—free of charge.
In the turnkey system, agents simply submit an initial request and then a personal account executive is assigned to provide “white glove”-type service, walking them through any of the complimentary tools they want to use. Everything is handled person-to-person over the phone, with the specially trained account executive taking the lead.
Tailored Solutions for Each Stage in the Agent’s Career
Heather Riggio, senior director of Inside Sales at Move, Inc., and her New Agent Acquisition Team understand that for new agents who generally lack leads and listings, knowing where to start can seem overwhelming. They provide a personalized level of service that walks the agent through every step of their career, taking care to suggest free solutions that are custom tailored to fuel success and growth each step of the way.
To develop an online presence that provides seamless connectivity with consumers, for example, the account executive may suggest setting up a free realtor.com® profile. The profile, which is also a great way for new agents to ask for recommendations and to promote their new career on social media sites, can be instrumental in establishing a Web presence. It can also be used with agents’ .REALTOR domain as a custom website.
Similarly, the free Housing Trends eNewsletter, a personally branded drip-marketing system, may be suggested to help new agents stay front-of-mind with clients and prospects throughout the lifecycle of the lead. This is also a valuable tool for developing the agent’s reputation, thanks to the housing statistics, sales trends and local facts offered in the eNewsletter.
Once new agents are seeing the fruits of these efforts, account executives can help them with powerful listing presentation tools and mobile listing builders that have all of the property marketing resources needed to power success. And, when it’s time to really dig in and start thinking about strategies and planning, complimentary marketing assessment and business plan tools are also available.
Agents Praise New White Glove Service
Agents can call their personal account executive any time with follow-up questions or to set up additional free tools. However, the assistance they provide isn’t limited to these tools. Agents can also chat with their personal account executive about a variety of marketing and business development topics, tips and best practices. From how often to follow up with a client to what should be included in a listing presentation, the account executives can provide valuable insights not readily available elsewhere.
It’s important to note that at no point are agents “sold” on realtor.com®’s paid services. In fact, if an agent inquires about these products, they are directed to another team for more information. When polled, agents agree that this non-sales approach was beneficial to their business, and that the personal phone consultation conducted by the account executive was the best way to learn about new tools and solutions.
Used together, these and other tools from realtor.com® do more than help new agents create an effective, integrated marketing presence; they also gain an opportunity to differentiate their services and build the confidence needed to compete against seasoned professionals.
Experienced agents, however, shouldn’t feel left out. These same tools are offered to every REALTOR®, regardless of the length of their real estate career.
Re:source
-New agents can start their efforts at http://marketing.realtor.com/agents.
-To learn more about programs for industry veterans, go to realtor.com/engage.
