At the core of Contos’ philosophy is a content marketing strategy focused on providing value and relevant information to consumers through social channels and other means.
“The bottom line is that we want to help people,” he says. “If we help someone become a more informed buyer, seller or homeowner, and they view RE/MAX as a reliable resource, we’ve accomplished something. The same is true if we help someone become a better agent, even if they don’t join our organization.”
Complementing that strategy is an aggressive new advertising campaign set to begin early next year. Currently in development at award-winning San Francisco ad agency Camp + King, the campaign will feature national, regional and local television ads as well as a wide range of creative, social and digital support for offices and agents.
The campaign, Contos says, highlights the irreplaceable value a great real estate agent offers to buyers and sellers.
“A lot of today’s real estate advertising focuses on the start or the end of the process,” he says. “But there hasn’t been much covering the middle part. That’s the part where the agent is working hard on behalf of the client, mostly behind the scenes.
“To us, that effort—and that value—is definitely worth celebrating.”
Connecting with Clients
RE/MAX agents make that effort every day. Everywhere. It’s in the culture.
One of them is Tara Moore of RE/MAX Select in Oviedo, Fla., who joined the network shortly after earning her license in 2013. The mother of two, who closed $11 million in sales in 2014 and is on pace for $20 million this year, works hard to connect with potential clients and earn their trust. Her best weapon: herself.
“I like to get face-to-face with people I might do business with or receive a referral from. I invite them for coffee, listen to what’s going on in their lives, and let them get to know me. I want them to see me as their solution if they ever have a real estate need. If you’re genuine in your approach, provide great service and show people you care, success will come your way.”
Clearly, Tara Moore is RE/MAX. And RE/MAX is Tara Moore.
By the Numbers
16.3: Average transaction sides for RE/MAX agents in RISMedia’s 2015 Power Broker Report
7.7: Average transactions for all others in RISMedia’s Power Broker Report
890,000: Residential sides closed by U.S. RE/MAX agents in 2014
180,000: Margin, in sides, between RE/MAX and the next competitor
102,416: Worldwide agent count as of July 31, 2015
4,406: Net gain in agents, January-July 2015
14: Consecutive quarters of agent-count growth
61: Spots RE/MAX agents filled in the NAHREP Latino 250 rankings, based on 2014 production
8,750,000+: Dollars RE/MAX agents donated to Children’s Miracle Network Hospitals in 2014
