A single click on her mobile device is all it takes for Barbara Marsh, a REALTOR® with CENTURY 21 United Brokers in San Diego, Calif., to stay ahead of the competition.
“I use RPR mobile every day,” says Marsh. “Its information delivery is seamless and easy to digest. Plus, I can gather a ton of details for my clients in a matter of seconds, which helps me to have an intelligent conversation.
“I use the site on my office computer, but most of the time, I’ve got the app fired up on my phone,” says Marsh, who explains that the region is still in the midst of a seller’s market. “There’s not much inventory, and our appreciation rates have been marching to the beat of their own drum.”
The real estate market in San Diego is heating up, according to Marsh, with short turnaround times for new listings—most with multiple offers. “I have to be aggressive to maintain a competitive edge,” she says. “It’s not unusual on a Sunday morning to have agents and their clients waiting at the front door, with offers being reviewed and deals settled by Monday.
“That’s why I love RPR,” says Marsh. “When I’m in the field, I can see the data that makes up the house we’re going into—all the features, tax records, or whether it was a foreclosure a few years ago. I can also locate comps in the area and see when and how fast they sold, and for what price.”
Marsh also uses RPR to generate reports for clients. “The seller’s reports generated through RPR provide more information than clients expect,” says Marsh, who also uses RPR to create reports for buyers. “I can order them on my mobile phone and they’re instantly delivered in PDF format, making it easy to text or email to the client. The best part is that the data is accurate,” she adds.
“RPR is like having my own time machine. When there are always 10 agents behind me trying to grab clients away, I can produce accurate information quickly and easily. My clients trust that I’ll get them what they need.
“I can’t imagine being successful in this business without RPR,” concludes Marsh. “I feel like the poster child for the product. I even did a presentation for our agents, and a number of them started using RPR right away. Now, they love it, too!”
For more information, visit www.narrpr.com.
