Realogy has announced the formation of ZapLabs LLC as the company’s innovation and technology hub. Formerly operated as ZipRealty’s technology development group, the company’s new positioning as ZapLabs more clearly identifies its focus on accelerating change within the real estate industry, and also distinguishes it from the existing ZipRealty residential real estate brokerage operations that will continue to be operated under that name by Realogy.
Realogy acquired ZipRealty in August 2014, including its company-owned brokerage offices and technology development operations. The company’s flagship technology platform, Zap®, has since become a key differentiator for Realogy’s franchise brands. Going forward, ZapLabs will expand the scope of its technology development efforts to encompass all of Realogy’s business segments.
Headquartered in Emeryville, California, ZapLabs is well-positioned to build on its technical expertise and continue to foster a culture of innovation among its employees who deliver intuitive solutions that add real value to the experience of buying, selling and owning a home.
“Our new branding as ZapLabs reflects our accelerated drive to innovate, create and bring transformation to the business of real estate,” said Jamie Wilson, president and CEO, ZapLabs. More than 48,000 real estate agents affiliated with a Realogy brand are already using Zap, our flagship technology solution, and that is just the beginning. Every day we continue to deliver the Zap ecosystem deeper into Realogy’s franchise networks—and we are passionate about developing new technologies that have the power to transform the consumer experience.”
“We are all about creating meaningful and effective technology solutions for affiliated brokers and agents so they can offer a cutting-edge experience for the online consumer, and our new company name reflects that mission,” said Jake Lyman, chief product operations officer, ZapLabs. “We will always be proud of our founding DNA as a real estate brokerage.”
“It’s important for Realogy to have its technology development hub located in the heart of tech innovation—the San Francisco Bay Area,” said Richard A. Smith, chairman, chief executive officer and president, Realogy Holdings Corp. “While ZapLabs is currently focused on the successful rollout of the Zap platform across our franchise brands, eventually it will focus its creative energy on the application of emerging technologies more broadly.”
“ZapLabs serves as a supercharged engine for technology and innovation at Realogy,” said Alex Perriello, president and chief executive officer, Realogy Franchise Group. “These talented individuals are, above all, problem-solvers and innovators, and we look forward to their exciting, new contributions in the future.”
The Zap® Platform
The proprietary Zap platform is the highlight of ZapLabs’ technology offerings and, year-to-date, Zap has been rolled out to over 880 Realogy brand-affiliated brokerages and over 48,000 sales associates across the nation. The fully integrated Zap platform currently includes:
- Zap broker and agent websites
- Zap Customer Relationship Management Tool (ZapCRM)
- Zap Mobile CRM (iOS and Android)
- Zap Mobile app (iOS and Android for consumers)
- ZapLeadsSM, a search-engine marketing (SEM) program for lead generation
- ZapStoreSM, a first-of-its-kind real estate app store of third-party technology providers
Connect With Us:
Visit the new zaplabs.com website to learn more about the company’s solutions. You can also connect with ZapLabs on Twitter (@zap_labs).
For more information, visit realogy.com.
