Website addresses that end in .REALTOR provide instant recognition as a REALTOR®, a trusted real estate professional. What member of the National Association of REALTORS® (NAR) wouldn’t want to strengthen their online brand and gain immediate credibility from their REALTOR® affiliation?
New: Leverage Your Education
More and more NAR members are taking advantage of the power of .REALTOR web addresses as a branding tool, including even more options to customize their web address. Now, it’s possible to let current and potential customers know you are a REALTOR® with a unique specialty by adding your hard-earned designation or certification before or after your name. Think of the possibilities for promoting your expertise:
www.BuyWithAmyABR.REALTOR
www.SunCitySusanSRES.REALTOR
www.MaryEastmanCRS.REALTOR
So Many Naming Options
The new designation- and certification-based options are in addition to other naming options available with your .REALTOR web address, including first name, last name, nickname, area code, zip code, types of real estate sold and locations served. Encourage your agents to get creative with their web addresses and claim one or more that best suit their business or clients’ needs, like these great examples:
Areas served: www.HudsonValleyRachel.REALTOR
Types of real estate sold: www.CondosByConnie.REALTOR
Real estate specialty: www.BeachHomesWithKen.REALTOR
While brainstorming options, also consider how to use your new address. There are plenty of options, from creating a new website to redirecting your new address to an existing site or your realtor.com® profile. If you love your current web address, keep it for now and transition it later! Simply redirect to it from your custom .REALTOR web address to strengthen your online presence and brand. Also, if your agents have profile pages on your brokerage site, they can redirect their name address to this location. See “Success Stories” for five live examples, including Placester’s special website packages.
Benefits of .REALTOR Web Addresses
Not only is .REALTOR an affordable and customizable web address solution, you also benefit from:
Exclusivity – Only REALTORS® (members of NAR and the Canadian Real Estate Association) can have a .REALTOR web address. Anyone can have a .com site.
Website Discounts – .REALTOR can save you money by offering multi-year and multi-domain discounts along with FREE and discounted offers on website design for individual members. Plus, every member’s first .REALTOR web address is FREE for the first year and only $39.95/year or less thereafter.
Support – .REALTOR offers one-on-one customer service via phone or email to help you set up and start using your website. Contact them today at 866-361-3029 (Monday-Friday between 9:00 a.m. and 5:00 p.m. ET) or at support@claim.REALTOR.
“Show Us How You .REALTOR” Contest
Share the creative ways you’re using your .REALTOR web addresses for a chance to win a shopping spree with a value of $2,000 at NAR’s MembersGiftGalleria.com. Entries to the “Show Us How You .REALTOR” contest are being accepted now through September 2, 2016, in three different categories: 1) individual members; 2) firms; 3) boards. One winner will be awarded from each category. For more information or to enter now, go to www.about.realtor.
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If you haven’t claimed your .REALTOR web address, or would like to get additional addresses, go to www.claim.REALTOR. To learn more about options, pricing, and related website services, visit www.about.REALTOR.
