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Coldwell Banker’s ‘Hooptown Bracketology’ Predicts Tournament Winners

Home Industry News
March 13, 2018
Reading Time: 2 mins read

Coldwell Banker Real Estate LLC has forecasted this year’s college basketball tournament winners, applying its “Hooptown Bracketology” to make its picks. Hooptown Bracketology leverages CBx, Coldwell Banker’s proprietary tool, to compare real estate data from each school’s hometown (or “Hooptown”) to predict the winners. Coldwell Banker filled out five brackets: Most Expensive, Most Affordable, Easiest to Move To, Newest, and Best for Singles.

Most Expensive Hooptown
Long Island University-Brooklyn
, Brooklyn, N.Y.
The winning school in this bracket is from the Hooptown with the highest average residential home sales price based on 2017 annual data.

Most Affordable Hooptown
University of Oklahoma, Norman
, Okla.
The winning school in this bracket is from the Hooptown with the lowest average residential home sales price based on 2017 annual data.

Easiest Hooptown to Move To
Loyola University Chicago
, Chicago, Ill.
The winning school in this bracket is from the Hooptown with the most listings on the market as of Feb. 13, 2018.

Newest Hooptown
Duke University
, Durham, N.C.
The winning school in this bracket is from the Hooptown with the newest homes based on the average build year as of October 2017.

Best Hooptown for Singles
University of Michigan, Ann Arbor
, Mich.
The winning school in this bracket is from the Hooptown with the highest percentage of single adults.

“Watching the tournament and filling out brackets is an annual event in homes across the country,” says Charlie Young, president and CEO of Coldwell Banker Real Estate LLC. “This year we decided to have some fun when filling out our own brackets and test the power of real estate data and our tool, CBx. The Newest Hooptown bracket looks strong this year, but we’ll have to watch this year’s games to see which bracket gets to cut down the nets in San Antonio.”

“At Coldwell Banker we bleed blue, so we pick blue when it comes to the tournament,” says David Marine, senior vice president of Marketing for Coldwell Banker Real Estate LLC. “Blue is the winningest color in tournament history. In fact, it holds a 281-202 lead over second-place color red. But how do you pick when both teams wear blue? We thought we should let the data help us decide this year. Our brackets are predicting some surprising upsets. LIU over Villanova seems like an unlikely Cinderella story—no No. 16 seed has beaten a No. 1 seed before. In fact, No. 16 seeds are 128-0 against No. 1 seeds. The Newest Hooptown bracket, however, looks like a real contender. I wouldn’t be surprised to see Texas Tech or Duke make it until the end, and Missouri has a shot at an upset or two.”

For more information, please visit www.coldwellbanker.com.

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