RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Black Buyers at a Disadvantage Over Others: Zillow

Home Latest News
By Suzanne De Vita
April 16, 2018, 4 pm
Reading Time: 2 mins read
A real estate agent standing in front of a house with a FOR SALE sign in the yard, talking with an African American couple who could be the homeowers, or potential buyers.  The agent is wearing a black jacket and purple dress, carrying a blue binder.

A real estate agent standing in front of a house with a FOR SALE sign in the yard, talking with an African American couple who could be the homeowers, or potential buyers. The agent is wearing a black jacket and purple dress, carrying a blue binder.

Affordability is a growing problem—but for black buyers, it has created a deep disadvantage over other groups, according to an analysis newly released by Zillow.

Based on the black household income (a median $39,466), and without exceeding the 30 percent housing spend standard, black buyers could afford just 55.3 percent of listings nationwide in 2017—a considerable disparity from Asian buyers, and buyers who are Hispanic or white:

Zillow_Racial_Groups_National

Across the 20 largest markets, there are areas with different proportions:

Zillow_Racial_Groups_15

Considering the financial implications of homeownership—namely, wealth—the gap is limiting opportunities.

“The divide between black and white Americans has proven stubbornly persistent across the long arc of American history, visible in incomes, accumulated wealth and homeownership,” says Aaron Terrazas, senior economist at Zillow. “Greater wealth eases the path to homeownership, and the relationship becomes self-reinforcing: Homeowners have greater access to financial wealth that, in turn, makes it easier to become and remain homeowners. Distinct racial and ethnic gaps in homeownership exist nationwide, which could have long-lasting implications for future generations.”

For more information, please visit www.zillow.com.

DeVita_Suzanne_60x60Suzanne De Vita is RISMedia’s online news editor. Email her your real estate news ideas at sdevita@rismedia.com. For the latest real estate news and trends, bookmark RISMedia.com.

Tags: Asian HomebuyersBlack BuyersBlack HomebuyersHispanic HomebuyersHousing Affordabilityreal estate newsWhite HomebuyersZillow
ShareTweetShare

Suzanne De Vita

Related Posts

Brokers

‘Stop Defending Yesterday’s Brokerage’

October 16, 2026
FTC
Agents

Senators Call For FTC Investigation Into Alleged Anti-Competitive Practices in Homebuying

October 15, 2026
Businessman working on laptop with digital house icons and rising percentage graph, representing real estate investment, property market growth, mortgage rates, and housing finance.
Industry News

‘A Chilling Effect’: Rates Linger at Near Three-Year High

October 15, 2026
buyers
Agents

Five Terms Buyers Must Discuss With You Before Signing

October 15, 2026
Sales
Industry News

Pending Sales Bottom Out as Mortgage Rates Return to 7% Range

October 15, 2026
AI
Agents

DIY for AI: How One Team Leader Snowballed Data and Trust Into ChatGPT Referrals

October 15, 2026
Please login to join discussion
Tip of the Day

Become the Trusted Expert, Not Just Another Agent.

Stop chasing every lead and start deepening relationships. The agents who win long-term aren't the busiest; they're the most consistent. Follow up, stay visible, and become the trusted expert people remember. Read more.

Business Tip of the Day provided by

Recent Posts

  • ‘Stop Defending Yesterday’s Brokerage’
  • Senators Call For FTC Investigation Into Alleged Anti-Competitive Practices in Homebuying
  • ‘A Chilling Effect’: Rates Linger at Near Three-Year High

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X
No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.