What Zillow’s 20-Year Brand Playbook Can Teach Every Real Estate Agent
Twenty years ago, Zillow's first marketing move was a product that solved a real problem and got people talking—neighbors comparing ...
Tag: Zillow
Zillow and Realtor.com Announce Collaboration to Share Pre-Market, Preview Listings Across Both Platforms
Fierce portal giant competitors Zillow and Realtor.com have announced a new collaboration where, beginning this summer, Zillow Preview pre-market listings ...
Zillow Preview Transforms Pre-Marketing From Guesswork to Data-Driven Strategy
Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to ...
1 in 13 Potential Buyers Are ‘Dual Shopping,’ Highlighting Affordability Pressures
An average of 7.6% of potential homebuyers searching on Zillow also shop for rentals, according to Zillow’s new report on ...
Looking Beyond the Floor Plan: What Today’s Buyers Really Want
Keri White—president and co-owner of Human Element Real Estate in Santa Monica, California—will be the first to tell you that ...
FirstTeam Joins Zillow Preview to Publicly Pre-Market Listings
FirstTeam® has announced that it has joined Zillow Preview, the portal’s new way to bring pre-market home listings into the ...
Do Your Own Research: What Recent Pre-Marketing Studies Say About Pricing, Policy and Privacy
“I can prove anything by statistics except the truth.” That witticism, attributed to 19th century British orator and statesman George ...
COURT REPORT: eXp Looped Into Zillow RESPA Suit
Editor’s note: The COURT REPORT is RISMedia’s weekly look at current and upcoming lawsuits, investigations and other legal developments around ...
New ‘Zillow Buzz Index’ Tracks Buyer Engagement
Zillow has launched the Zillow Buzz Index (ZBI), a new metric that measures which design details and architectural features boost ...
The Pre-Marketing Rush Is Reshaping Listings—and the MLS Record
In a matter of weeks this quarter, all the major brokerages partnered with portals to pre-market their listings. Compass routed ...
What Recent Pre-Marketing Studies Say About Pricing, Policy and Privacy
How can the industry (and you) use data to steer policy and clients in a direction that best serves everyone—whether that is toward “seller choice” or “transparency,” or perhaps both? Read more.
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