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Honesty and Sincerity Win the Day When Working With Clients

Home Agents
By Lesley Grand
December 26, 2018
Reading Time: 2 mins read
Honesty and Sincerity Win the Day When Working With Clients

Close up handshake of two successful businesspeople after good deal in the office. Good first impression, making acquaintance concept

In the following interview, Ulises Vargas, an agent with Stambaugh Realty in Winter Haven, Fla., discusses his approach to marketing, technology, and more.

Region Served: Winter Haven, Fla.
Years in Real Estate: 3.5
Number of Offices: 1
Number of Agents: 2

You utilize Homes & Land as part of an integrated marketing strategy that includes print publications. How does this benefit you?
Homes & Land is an excellent tool that gives me the ability to be a small, independent company and still compete with the bigger companies in the industry—all without having to join the Multiple Listing Service (MLS). Joining the MLS would cost me a great deal of money, but Homes & Land does it all for me. They provide me with everything I need to be successful in real estate, including a website, an independent main marketing platform, tech assistance and great advertising. While Stambaugh Realty is a small company, thanks to my partnership with Homes & Land, I do closings every month and have a great business. With Homes & Land, I have the technology to track each step of the transaction along the way, and can even communicate with buyers and sellers through the dashboard I have access to. I even have the ability to do virtual tours. The reality is, if I want to be in the real estate business, I have to invest money in it, and Homes & Land is the only tool I need to invest in.

How do you stay ahead of the competition?
Discipline. And I do local promotions, as well. I take advantage of everything Homes & Land offers, especially advertising, so that I’m always getting new clients. As an independent contractor, I make sure that I’m making money, not just spending it.

What is the one piece of technology you can’t live without?
The two things I can’t live without are my iPad and iPhone. I’m in the field a vast majority of the time, and with my iPad and iPhone, I can do it all, from listing presentations to appointments. The only other piece of equipment I would like to have to make my mobility perfect would be a small printer so that I could do absolutely everything on-site.

Is there a specific motto/work philosophy that you live by?
The motto/work philosophy that I live by centers around being honest and sincere with my clients. Prospective clients aren’t looking at the car you drive or the way you dress; they’re looking for performance and honesty. I don’t promise anything I can’t do; however, I do promise that when working with sellers, I’ll work very hard and sell the home as quickly as possible.

For more information, please visit www.homesandland.com/benefits.

Lesley Grand is a contributing editor to RISMedia.

For the latest real estate news and trends, bookmark RISMedia.com.

Tags: Homes & LandReal Estate Agent Best PracticesReal Estate Marketingreal estate newsReal Estate News and InformationReal Estate TechnologyReal Estate TrendsStambaugh Realty
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Lesley Grand

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