RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Facebook Messenger Rooms for Your Real Estate Business

Home Agents
By Patty McNease, VP of Brand Marketing for Homes.com
May 22, 2020
Reading Time: 3 mins read
4
Facebook Messenger Rooms for Your Real Estate Business

Man sending message by laptop.

First, there was Facebook, then came Facebook Live, and now there is a new video tool available to members of the Facebook community: Facebook Messenger Rooms. These “Rooms” were made to increase the usage of the Facebook platform and engage community video discussions.

These Rooms are available through Facebook Messenger and can hold a maximum of 50 guests per chat. The best part about this is that it is a free tool that can be used directly on Facebook. Now, you are probably wondering how you can use it for your real estate business.

How to Use Messenger Rooms

This tool is available on the desktop and mobile Facebook platforms. If you are logged in, you will now see an option for Rooms underneath where you would post a status update. Once you see the option for a room, click “Create Room” to make your own room or click one of your friends’ profile pictures to join their Room.

If you create your own room, you will have the option to select one of Facebook’s purposes for the room, such as “Happy Hour” or “Here All Day.” You do have the option to choose if you would like your Room to be public or private. If the room is public, any of your followers or friends can join the group. A private room will only allow those who you invite to join the Room. If you are creating a Room in a Facebook Group, any member of that Facebook Group can join.

Benefits and Features

During times when you must practice social distancing, finding new ways to connect with your clients or even conduct showings or tours of listings is of the utmost importance. This is the time to use Facebook Messenger Rooms to its full and free potential.

Facebook Messenger Rooms are free and can be private. From here, you can create a room on your Facebook Profile or Group and invite up to 50 people to ask questions about your listing and participate in a virtual open house. During your Facebook Messenger Room video conversation, you can show off the entirety of the home.

Another benefit of Facebook Messenger Rooms is that you can connect directly with your current clients. If you are working directly with someone, make sure your Room is private and take time to check in with your clients or even hold meetings via this platform.

Perhaps one of the best features is that your clients probably already have a Facebook account, so meeting with them will be easier than ever. With Facebook Messenger Rooms, you can connect with your clients directly through Facebook and they will not have to download and familiarize themselves with another app or program on their mobile devices or computers.

Overall, the new Facebook Messenger Room is a great way to connect with your clients and Facebook followers and friends. You can use this tool to create Rooms to engage in conversation or even show off a new listing to potential clients. If you need some help handling your social media for your real estate business, let us know. That is where Homes.com Social Fuel comes in: to help you with your social media marketing needs.

Patty McNease is vice president of Brand Marketing for Homes.com. For more information, please visit marketing.homes.com.

Tags: Facebook MessengerFacebook RoomsHomes.comReal Estate Social Media TrendsReal Estate Technology Trends
ShareTweetShare

Patty McNease, VP of Brand Marketing for Homes.com

Related Posts

California Brokerage Joins the RE/MAX Brand
Industry News

California Brokerage Joins the RE/MAX Brand

June 13, 2025
Kim Prior’s Purpose-Driven Leadership Style Unlocks Trust and Better Outcomes
Industry News

Kim Prior’s Purpose-Driven Leadership Style Unlocks Trust and Better Outcomes

June 13, 2025
Consumers
Economy

Consumers Warming up as Sentiment Improves for First Time in 6 Months

June 13, 2025
REMAX
Agents

RE/MAX Results Acquires Chippewa Valley’s RE/MAX Affiliates

June 13, 2025
Howard Hanna
Agents

Howard Hanna Distances Itself From NAR in Buyer Lawsuit as It Charts New Course

June 13, 2025
Creating Opportunities for Future Leaders
Industry News

Creating Opportunities for Future Leaders

June 12, 2025
Please login to join discussion
Tip of the Day

10 Key Strategies From Experienced Agents to KO the Competition

It’s an intense competition to not only land clients and listings, but to decisively defeat competing agents by closing sales and collecting commissions. Read more.

Business Tip of the Day provided by

Recent Posts

  • California Brokerage Joins the RE/MAX Brand
  • Kim Prior’s Purpose-Driven Leadership Style Unlocks Trust and Better Outcomes
  • Inventory Rose for Fifth-Straight Month: Homes.com

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X