Patty McNease, VP of Brand Marketing for Homes.com

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

Every year, the National Association of REALTORS® (NAR) releases their profile of buyers and sellers. Because of the unique circumstances of 2020, this year’s results are a bit different from previous ones. While these changes may only reflect one year of change, they will likely be influential in the years to come, as the shift…

When having a website, there are a few elements that you should have in place to generate leads. Not only should your SEO be on point, but your site should be easy to use and have the right content. Neighborhoods Most buyers and sellers won’t have a problem finding a website to search for their…

As a real estate agent, you have several important tools in your arsenal. But there is one in particular that you should focus on: reviews. Most real estate agents generate their business from either someone they have previously worked with or by searching for local agents online. Having your positive reviews online places you as…

Creating and editing real estate video can be challenging if you don’t have the programs and equipment you need. While it might seem difficult, getting set up is easier than you may think. Most smartphones have good cameras, so there is no need to go out and purchase an expensive camera. You should purchase a…

As a real estate agent, networking is very important for your business. However, networking in person has become a challenge. As community leaders, real estate agents can help safely connect members of their communities through online networking events. Consider what your specific community is interested in to come up with networking opportunities that would work…

It seems like every day there is a groundbreaking change in the social media world. Most recently, a new social media platform made its debut: Clubhouse. Clubhouse is not your standard social media platform; it’s purely conversational. There have been a lot of popular real estate agents who have taken to the new platform to…

With everything going on, you may be ready to get serious about creating your own home office if you didn’t have one before. If you’re looking for ways to improve your workspace, check out some of these tips below.  Get an Idea of Your Workspace Like many, you may have started out with a make-shift…

With everything going on, you may be ready to get serious about creating your own home office if you didn’t have one before. If you’re looking for ways to improve your workspace, check out some of these tips below. Get an Idea of Your Workspace Like many, you may have started out with a make-shift…

As 2020 caught us spending more time at home, homeowners began rethinking how they would use their homes in the new year. Some homeowners may even end up listing their current home to take advantage of the booming market and low inventory, in hopes of finding a home that will meet their new needs. If…

The holidays are here and in full swing. You may be looking for a last-minute gift for the real estate agent in your life. Here are some top gift ideas to help agents grow their business or to help them relax after a long day. 1. Real Estate Books As we’ve seen changes in technology…