RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
RISMedia
No Result
View All Result

5 Things Your Real Estate Website Should Have

Home Agents
By Patty McNease, VP of Brand Marketing for Homes.com
May 6, 2021
Reading Time: 2 mins read
5 Things Your Real Estate Website Should Have

real estate concept, choose house to buy, different offers of property online on virtual screen

When having a website, there are a few elements that you should have in place to generate leads. Not only should your SEO be on point, but your site should be easy to use and have the right content.

Neighborhoods
Most buyers and sellers won’t have a problem finding a website to search for their next home or to find their home’s value, but they will likely need help finding information about particular neighborhoods. Your website should have neighborhood pages outlining annual neighborhood events, the type of houses or testimonials from current residents.

Listing Feeds
Without listings, your website would be incomplete. If possible, have an IDX feed so that all of your MLS listings are displayed and integrated on your website. If your MLS doesn’t allow this, see if they offer other solutions to display listings on your real estate website.

Featured Searches
Make it easy for visitors to your website to find listings they’re interested in by creating pre-set search parameters, like houses with pools. The searches that work for you will depend on what buyers in your area are searching for. Try a variety of search options and track the popularity of each one to see which options resonate with your audience. Some featured searches you may try include different price ranges, amenities, neighborhoods or school zones.

Capture Those Leads
You can’t generate leads if you don’t create ways for people to get in touch with you. Make sure your phone number and email address are easy to find on every page (such as in the header, footer or sidebar). You should also have lead capture contact forms throughout your website so that anyone wanting more information on a listing, CMA or other information can send you their contact information so that you can add them to your lead nurture database.

About You
Create an “About You” page that answers questions buyers and sellers will actually want to know about you. Some of the biggest questions on their mind may be things like:

– How well do you know the area?
– Why should they work with you instead of a different agent?
– How responsive are you?
– What can they expect from you?
– How much experience do you have?
– Do you have any specialties or niches?

While you’re at it, you may want to include some general information about what real estate agents do and the important role they play in a transaction.

If you don’t already have a real estate website or want to make a change, check out the easy to use, affordable agent and office websites powered by Homes.com.

Patty McNease is vice president of Brand Marketing for Homes.com. For more information, please visit marketing.homes.com.

Tags: Business PlanningHomes.comLead ConversionLead GenerationReal Estate AgentReal Estate BrandingReal Estate MarketingReal Estate WebsiteSuccess Tips
ShareTweetShare

Patty McNease, VP of Brand Marketing for Homes.com

Related Posts

How to Handle Tech Overload and Choose What Will Work for Your Agents
Agents

How to Handle Tech Overload and Choose What Will Work for Your Agents

August 13, 2022
Would Student Loan Forgiveness Impact the Housing Market?
Agents

Would Student Loan Forgiveness Impact the Housing Market?

August 12, 2022
The Mortgage Mix: Big Lenders Buckling and a Market Hitting Milestones
Agents

The Mortgage Mix: Big Lenders Buckling and a Market Hitting Milestones

August 12, 2022
Opportunity Zones Keep Pace with Nationwide Home-Price Growth in Second Quarter
Agents

Opportunity Zones Keep Pace with Nationwide Home-Price Growth in Second Quarter

August 12, 2022
Pros and Cons of an Adjustable-Rate Mortgage
Agents

Pros and Cons of an Adjustable-Rate Mortgage

August 13, 2022
Headliners Week of 8/7 – 8/13
Headliners

Headliners Week of 8/7 – 8/13

August 12, 2022

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

There’s Gold in Them There Leads. HomeKeepr Can Help.

Does your brokerage have leads no one is working? Let’s put those leads to work! Our Moover Intelligence feature identifies... Learn more.

Business Tip of the Day provided by
REGISTER NOW

Recent Posts

  • How to Handle Tech Overload and Choose What Will Work for Your Agents
  • Would Student Loan Forgiveness Impact the Housing Market?
  • The Mortgage Mix: Big Lenders Buckling and a Market Hitting Milestones

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X