What Zillow’s 20-Year Brand Playbook Can Teach Every Real Estate Agent
Twenty years ago, Zillow's first marketing move was a product that solved a real problem and got people talking—neighbors comparing ...
Tag: Real Estate Branding
HomeServices of America Unveils Rebrand for New Era of Leadership
HomeServices of America has announced a visual rebrand—including a new logo and website—for the company to better reflect consumers’ need ...
Team Tactics: 4 Things Your Team Should Be Branding, and 2 You Shouldn’t
In real estate, branding is important. Name recognition, being “top of mind” and expanding your sphere are almost synonymous with ...
Name of the Game: 4 Things You Should Put Your Brand On, and 2 Things You Shouldn’t
In real estate, branding is important. Name recognition, being “top of mind” and expanding your sphere are almost synonymous with ...
5 Alternative Marketing Channels to Invigorate Your Brand
There are marketing channels that every agent knows, even if they don’t utilize them. Billboards, local newspapers, social media, ...
Investing in Success: Strong Branding and a Robust Online Presence
Frank Polsinello, principal of RE/MAX Hallmark Polsinello Group Realty, is well known for his exceptional work ethic and sharp negotiation ...
Building a Winning Brand, But Where to Start?
We often hear that when it comes to building a successful business, branding is one of the most important aspects. ...
Optimize YouTube for Your Real Estate Marketing
At a time when video content is at a premium, an agent's marketing strategy can't be complete without developing a ...
Is Your Current Brand Strategy Serving You?
When it comes to branding your brokerage, the first question to ask yourself is if branding plays a role as a ...
Disruptor Roundup: Tech- and Agent-Centric Brand Bolsters the Real Brokerage Inc.
For emerging brokerages carving out their niche in the market, recruitment and retention of top talent have become essential to ...
3 Ways to Reclaim Your Work-Life Balance
Exhausted? Learn how top real estate agents reclaim work-life balance with strategic boundaries, batched tasks and weekly planning. Burn out less, close more. Read more.
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