What Zillow’s 20-Year Brand Playbook Can Teach Every Real Estate Agent
Twenty years ago, Zillow's first marketing move was a product that solved a real problem and got people talking—neighbors comparing ...
Tag: Real Estate Branding
HomeServices of America Unveils Rebrand for New Era of Leadership
HomeServices of America has announced a visual rebrand—including a new logo and website—for the company to better reflect consumers’ need ...
Team Tactics: 4 Things Your Team Should Be Branding, and 2 You Shouldn’t
In real estate, branding is important. Name recognition, being “top of mind” and expanding your sphere are almost synonymous with ...
Name of the Game: 4 Things You Should Put Your Brand On, and 2 Things You Shouldn’t
In real estate, branding is important. Name recognition, being “top of mind” and expanding your sphere are almost synonymous with ...
5 Alternative Marketing Channels to Invigorate Your Brand
There are marketing channels that every agent knows, even if they don’t utilize them. Billboards, local newspapers, social media, ...
Investing in Success: Strong Branding and a Robust Online Presence
Frank Polsinello, principal of RE/MAX Hallmark Polsinello Group Realty, is well known for his exceptional work ethic and sharp negotiation ...
Building a Winning Brand, But Where to Start?
We often hear that when it comes to building a successful business, branding is one of the most important aspects. ...
Optimize YouTube for Your Real Estate Marketing
At a time when video content is at a premium, an agent's marketing strategy can't be complete without developing a ...
Is Your Current Brand Strategy Serving You?
When it comes to branding your brokerage, the first question to ask yourself is if branding plays a role as a ...
Disruptor Roundup: Tech- and Agent-Centric Brand Bolsters the Real Brokerage Inc.
For emerging brokerages carving out their niche in the market, recruitment and retention of top talent have become essential to ...
How to Calm Jittery Sellers When Similar Homes Close by Are Also for Sale
While you as the seller’s agent or broker understand all the intricacies and strategies of working a listing, your clients very likely are first-timers, vulnerable to emotions and worrisome opinions precisely because they don’t have prior experience. Read more.
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