RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Are the Scales Tipping Toward Buyers? Reports Say Maybe

New data from Redfin reported that more and more sellers are offering concessions to buyers in order to close sales.

Home Agents
By Claudia Larsen
September 23, 2026, 2 pm
Reading Time: 2 mins read
Concessions

In the post-COVID era, the housing market has sat pretty firmly in seller’s territory. Record high home prices, elevated mortgage rates and inflation have all kept many buyers on the sidelines. For those that have entered the playing field, though, they’ve been faced with sellers who would more often delist a home rather than lower the price due to the lock-in effect that has them comfortably living with a low mortgage rate. 

However, now that we’ve experienced several years of continued economic and market challenges, demand has become so pent up that the lock-in effect appears to be losing its grip. 

A new report from Redfin found that as the market shifts and the pent-up demand begs to release, seller concessions have been on the rise. Specifically, Redfin’s data saw 44.7% of buyers receive seller concessions during a home purchase in August, up from 42.6% a year earlier. This was also the highest share of seller concessions in August since 2020.

In line with this trend, Realtor.com® recently reported that delistings fell 12.6% year-over-year in August, and saw no “notable” spike month-over-month in either July or August.

Realtor.com Senior Economist Jake Krimmel said that sellers have begun to embrace “pricing realism” in the face of a shifting market, which has led to historically better activity in 2026’s spring and summer seasons.

“The good news is sellers’ pricing realism has helped the market sidestep a repeat of 2025, when the market stalled with buyers and sellers too far apart and unwilling or unable to budge,” he explained.

Additionally, Redfin found that not only are sellers offering concessions, but some are also dropping prices in conjunction. Specifically, the report saw 15.8% of home sales in August experience both a price drop and seller concessions.

The Sun Belt leads the way

Redfin also reported that out of the top 10 metros where seller concessions were most common, eight were in the Sun Belt region. All top 10 metros also saw shares of over 50%.

Of said Sun Belt metros, Atlanta, Georgia, led the charge with 72.8% of buyers receiving seller concessions in August. This was followed by Charlotte, North Carolina (67.9%); Phoenix, Arizona (67.4%); Raleigh, North Carolina (66.3%); Nashville, Tennessee (63.1%); Houston, Texas (58.5%); Riverside, California (58%); and Virginia Beach, Virginia (57.7%).

The two non-Sun Belt metros in the top 10 were Las Vegas, Nevada, and Denver, Colorado, with shares of 66.7% and 58.4% home sales with a concession, respectively.

In addition, the Sun Belt metros of Phoenix, Arizona; Charlotte, North Carolina; and Riverside, California, also saw seller concessions grow the most year-over-year by 15.3, 9.3 and nine percentage points, respectively.

Tags: Buyer's Markethousing market dataMLSNewsFeedReal Estate DataRedfinseller concessionsSeller's Market
ShareTweetShare

Claudia Larsen

Claudia Larsen is a senior editor for RISMedia.

Related Posts

Real Estate
Agents

Op-Ed: Trust Still Matters in a Data-Driven Market

September 23, 2026
Stellar MLS
Agents

Stellar MLS Expands into Hernando County, Florida

September 23, 2026
Zillow
Agents

Zillow Asks Court to Permanently ‘Close Doors’ on Mortgage Steering Lawsuit

September 23, 2026
Red Thumbtack Over North Carolina State USA Map. 3D rendering
Agents

Long & Foster Real Estate Expands Representation in North Carolina

September 23, 2026
luxury
Agents

A Learning Mindset Leads to Luxury Success

September 23, 2026
MLS
Agents

Three MLSs Announce Multi-State Access Data Exchange Initiative

September 23, 2026
Please login to join discussion
Tip of the Day

100,000+ Real Estate Agents. One AI-Native Learning Platform.

CYPHER Learning is helping Bright MLS bring personalized, AI-powered training to its entire subscriber network. Faster course creation, real-world skills, built for real estate. 640% ROI over three years. See how Bright MLS is transforming real estate learning →

Business Tip of the Day provided by

Recent Posts

  • Op-Ed: Trust Still Matters in a Data-Driven Market
  • Stellar MLS Expands into Hernando County, Florida
  • Are the Scales Tipping Toward Buyers? Reports Say Maybe

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X
No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.