Paige Brown

Paige Brown is the managing editor, blog/social media for RISMedia.

Posts by Paige Brown

Interview: Andy Florance on Restoring Transparency and Putting Agents ‘Back in Front of America’

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

Newsmakers Spotlight: Colette Stevenson on the Value of Strategic Partnerships Between Brokerages and MLSs

Colette Stevenson is CEO of REsides, an innovative Multiple Listing Service (MLS) model that ensures equitable ownership for all stakeholders. Dedicated to empowering brokers and agents with actionable data, she strives to provide value beyond industry conventions.  “I believe that MLSs have a huge opportunity to get close to their customers in the midst of…

Webinar Recap: How to Level-Up Responsiveness for Stronger Client Connections

In the latest RISMedia webinar—“The Power of Being Available 24/7: How to Level-Up Responsiveness for Stronger Client Connections”—panelists Mandy Rewis, head of Business Development and Partnerships at SignMore; Eric Landry, associate broker at Portside Real Estate Group; and Angela Adams, REALTOR® with Michael Saunders & Company, discuss elevating agent responsiveness and communication to create stronger…

Social Skills: 3 Ways WhatsApp Business Can Help You Connect With Clients

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. It’s 2024, and today’s buyers and sellers are a mobile-first demographic, always looking to their phones to research, explore and connect. Communicating with your clients effectively can make…

Newsmakers Spotlight: Ashley Dane on Understanding and Embracing AI in Real Estate

Ashley Dane, regional director of RE/MAX of Michigan, is a strong advocate and supporter of new and emerging technology in the real estate landscape. From educating agents to implementing new strategies, she has made significant contributions to the real estate technology landscape, moving the industry forward and impacting real and necessary change. “The future of…

Social Skills: 6 Daily Lead-Generation Activities for Insta-Success

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Instagram is undoubtedly one of the most popular platforms for building connections and attracting potential clients to your business. With its visual appeal and interactive features, Instagram offers…

Webinar Recap: Back to Basics—Business-Building Skills That Never Fail

In the latest RISMedia webinar—“Back to Basics: Business-Building Skills That Never Fail”—panelists Art Obleton, Jr., REALTOR® at eXp Realty; Kelly Sand, REALTOR® at CENTURY 21 Morrison Realty HomeVest Team; and Abby Waltz, national director at Homes for Heroes, discuss the strategies, skills and fool-proof approaches every agent should know, learn and utilize for long lasting…

VIDEO: Midwest Regional Rookie of the Year on First-Year Success in a Challenging Market

Since jumping into real estate, Heather McColaugh has taken the industry by storm. After years of managing her career in pharmaceutical sales and caring for her three adopted children, McColaugh realized that something needed to change. “I had absolutely no control over my day, and no bandwidth,” says McColaugh, the 2023 Midwest Regional Rookie of…

Social Skills: 5 Social Media Red Flags Every Agent Should Avoid

While social media is an essential tool for real estate professionals looking to expand their reach, knowing the best (and worst) practices is crucial. Having a successful online presence involves careful consideration of the content you share, and an understanding of what could lead to potential pitfalls that could undermine your professional reputation.  Explore these…

Social Skills: Storytelling in Real Estate—Crafting Compelling Narratives for Success in 2024

As the real estate industry continues to evolve, so do the strategies that set successful agents apart. This year, one of the key differentiators is the ability to weave captivating narratives that not only generate leads, but help do the ultimate task for agents—sell homes.  The term ‘storyteller’ has become synonymous with real estate in…