Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. It’s 2024, and today’s buyers and sellers are a mobile-first demographic, always looking to their phones to research, explore and connect. Communicating with your clients effectively can make…
Ashley Dane, regional director of RE/MAX of Michigan, is a strong advocate and supporter of new and emerging technology in the real estate landscape. From educating agents to implementing new strategies, she has made significant contributions to the real estate technology landscape, moving the industry forward and impacting real and necessary change. “The future of…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Instagram is undoubtedly one of the most popular platforms for building connections and attracting potential clients to your business. With its visual appeal and interactive features, Instagram offers…
In the latest RISMedia webinar—“Back to Basics: Business-Building Skills That Never Fail”—panelists Art Obleton, Jr., REALTOR® at eXp Realty; Kelly Sand, REALTOR® at CENTURY 21 Morrison Realty HomeVest Team; and Abby Waltz, national director at Homes for Heroes, discuss the strategies, skills and fool-proof approaches every agent should know, learn and utilize for long lasting…
Since jumping into real estate, Heather McColaugh has taken the industry by storm. After years of managing her career in pharmaceutical sales and caring for her three adopted children, McColaugh realized that something needed to change. “I had absolutely no control over my day, and no bandwidth,” says McColaugh, the 2023 Midwest Regional Rookie of…
While social media is an essential tool for real estate professionals looking to expand their reach, knowing the best (and worst) practices is crucial. Having a successful online presence involves careful consideration of the content you share, and an understanding of what could lead to potential pitfalls that could undermine your professional reputation. Explore these…
As the real estate industry continues to evolve, so do the strategies that set successful agents apart. This year, one of the key differentiators is the ability to weave captivating narratives that not only generate leads, but help do the ultimate task for agents—sell homes. The term ‘storyteller’ has become synonymous with real estate in…
Above, Carolyn Young In the world of team-focused real estate, Virginia’s Carolyn Young Real Estate Team has emerged as a powerhouse over the last six years. Led by industry veteran Carolyn Young, the team’s commitment to excellence, adaptability and innovative strategies has not only propelled them to become one of the top 10 teams in…
As social media continues to be a go-to source for potential buyers and sellers to find the real estate agent they want to work with. It is important not just for agents but for real estate teams to master the art of social media to stay ahead in the game. Your team’s social media will…
The Fall 2023 real estate market is in full swing, and it is essential for real estate agents to adapt their marketing strategies to stay ahead of the game. Autumn provides a golden opportunity to connect with your leads and prospects through visually appealing, seasonally-themed content, and leveraging today’s digital marketing trends. With the right…
Before presenting buyer agency documents spelling out agreement terms to a potential client, understand what they want via a detailed conversation. Read more.
