RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
RISMedia
No Result
View All Result

Home Warranty a Valuable Commodity in Fast-Paced Market

Home Latest News
By Keith Loria
October 13, 2021
Reading Time: 3 mins read
1
Home Warranty a Valuable Commodity in Fast-Paced Market

Before getting into real estate, Michelle Meenach worked as an executive assistant to the chief development officer for the Dan Beard Council, Boy Scouts of America, so she understands the importance of always being prepared.

Since becoming a REALTOR® and serving as the senior sales vice president for Cincinnati, Ohio-based Star One REALTORS®, Meenach calls on her former company’s motto whenever discussing with clients why they should take advantage of a home warranty.

“Something I talk to my clients about when we go to put their house on the market is the fact that HSASM Home Warranty offers a great product,” says Meenach. “I can offer it with a listing that will transfer to the buyer, but it also covers my seller while the house is on the market. Without having to pay the premium upfront, my seller is provided a level of comfort knowing that while their home is on the market, the home warranty will cover them.”

Joining Star One is one of the best decisions Meenach made. “With the direction, guidance and support from CEO Mark Meinhardt, COO Patti Stehlin and the entire Star One family—you really can’t go wrong,” she says.

Not only do agents share tips and advice, but the entire team is onboard with educating clients as to the advantages of home warranties.

“When I started at Star One, I didn’t know a lot about home warranties, but after learning about the concept and what’s involved, I immediately saw the value. I even have an HSA warranty on my own home.”

Working closely with the local account executive, Meenach learned all about the different packages offered by HSA as well as how the entire process works.

“The customer service has been great. If an issue ever pops up after a transaction closes, I can call or text my sales representative, and I always get a response,” says Meenach.

“I’ve had clients vent about home warranties not being worth the paper they’re written on, and when I ask them what company they’ve been with in the past, it’s never been HSA,” she says. “And after talking to them about HSA and my experience, they end up having a great experience, too.”

In those discussions, which typically occur during the listing presentation, Meenach explains that a warranty is optional, but that it’s extremely beneficial—especially in today’s market with houses moving so quickly.

“As a seller, everyone wants to know what’s in it for them. This will cover them during the entire listing period, from the day they sign the listing agreement,” says Meenach. “Even if we don’t go on the market for two weeks, they’re covered from day one.”

Meenach can point to numerous examples of clients being relieved to have a warranty in place when something inevitably breaks down during the listing period.

“There’s nothing worse than coming home one day and your heat or air conditioning is out,” she says. “With a home warranty in place, the client simply calls or goes online to request service, and HSA will arrange for a contractor to go out and diagnose and fix the problem.”

And because the warranty transfers to the buyer at closing, it’s another great selling point for buyers who want one less thing to worry about.

“I’ll include it for my buyers, and sometimes don’t even ask the sellers to pay for it,” concludes Meenach. “In fact, I tell them it’s my gift to them because I want them to have that extra layer of comfort.”

For more information, please visit www.onlinehsa.com.

Tags: Business ModeBusiness PlanningHome WarrantyHSA Home WarrantyReal Estate Agent
ShareTweetShare
Brit Owen

Brit Owen

Brit Owen is RISMedia’s Email Marketing Specialist where she collaborates with the editorial team to create email campaigns, as well as analyzes campaign data to understand performance. Before RISMedia, Brit worked as a digital marketer for the cybersecurity, healthcare, sports and entertainment, aviation and IT industries. She earned her degree in Communications with a minor in Marketing from Central Connecticut State University. FUN FACT: Brit has been an avid athlete, playing softball, tennis, dancing, wakeboarding and skysking. In 2012, she tried out for the Boston Celtic’s dance team.

Related Posts

Thoughts on Leadership: Leading Like a Dog
Agents

Appealing to a Gen X Buyer

May 22, 2022
Thoughts on Leadership: Leading Like a Dog
Agents

Thoughts on Leadership: Leading Like a Dog

May 22, 2022
Building Relationships, Making Clients for Life
Agents

Building Relationships, Making Clients for Life

May 21, 2022
Court Calls for NAR to Provide Sitzer/Burnett Findings to Moerhl Plaintiffs
Agents

Court Calls for NAR to Provide Sitzer/Burnett Findings to Moerhl Plaintiffs

May 20, 2022
National Rents Hit Their 14th Straight Month of Record-Highs
Agents

National Rents Hit Their 14th Straight Month of Record-Highs

May 20, 2022
Registration Open for ‘NAR NXT, The REALTOR® Experience’ – the New Name of the Annual REALTORS® Conference & Expo
Agents

Registration Open for ‘NAR NXT, The REALTOR® Experience’ – the New Name of the Annual REALTORS® Conference & Expo

May 20, 2022

Comments 1

  1. Trish Corvelli says:
    7 months ago

    What is the company phone number and url address to look up more about this company?

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

Disrupter Roundup: A Beta-Way to Improve Your Social Strategy

The Playhouse app marries the recreational habit of Zillow surfing and TikTok scrolling to create an entertaining, short-form, home-viewing experience.... Read more.

Business Tip of the Day provided by
REGISTER NOW

Recent Posts

  • Appealing to a Gen X Buyer
  • Thoughts on Leadership: Leading Like a Dog
  • Building Relationships, Making Clients for Life

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.