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The Best Methods for People to Choose a REALTOR®

Home Best Practices
By Bill Gassett
January 11, 2024
Reading Time: 5 mins read
The Best Methods for People to Choose a REALTOR®

Buying or selling a home is a significant financial and emotional undertaking. Choosing the right real estate agent can significantly impact the outcome.

A systematic approach is essential when choosing a REALTOR® with numerous agents available.

We will examine the best methods for picking a real estate agent, drawing insights from expert advice and exploring key considerations to ensure a successful and smooth real estate transaction.

From almost forty years of being a REALTOR®, few things are more vital than agent selection when buying or selling.

Getting stuck with a lousy agent can be a nightmare you’ll want to escape at your first chance.

Let’s look at what it takes to make an excellent agent selection. Knowing how to find the best REALTOR® near you should not be challenging.

Research and recommendations

Start your search by conducting thorough research on potential real estate agents. Utilize online resources, such as real estate websites, social media platforms, and professional directories, to compile a list of agents in your target area.

Additionally, seek recommendations from friends, family, and colleagues who have recently bought or sold properties. Personal experiences can offer valuable insights into an agent’s performance and professionalism.

Getting insights from someone you trust is fantastic.

Verify licensing and credentials

Ensure that the real estate agents on your list are licensed and have the necessary credentials. This information is typically available on state licensing boards or real estate agency websites.

Licensing ensures that the agent has met the minimum requirements and adheres to ethical standards, providing you with confidence in their capabilities.

Understand there are differences between being a REALTOR® vs. a real estate agent. REALTOR® are required to follow the code of ethics.

Check online reviews and testimonials

Explore online reviews and testimonials from previous clients to better understand an agent’s reputation and track record.

Websites like Yelp, Google Reviews, and specialized real estate platforms often feature client testimonials, shedding light on the agent’s communication skills, negotiation abilities, and overall satisfaction of past clients.

Interview multiple candidates

Before making a decision, schedule interviews with multiple real estate agents. Prepare a list of questions to gauge their experience, market knowledge, and approach to real estate transactions.

Please consider their communication style, responsiveness, and willingness to address your concerns. This personal interaction is crucial in assessing whether the agent is a good fit for your specific needs.

Understanding the different skill sets between a seller’s agent and a buyer’s agent is crucial. You’ll want an agent who regularly does one or the other.

Assess market knowledge

A proficient REALTOR® should deeply understand the local real estate market. Inquire about recent sales in the area, market trends, and the agent’s strategy for pricing and marketing properties.

An agent with comprehensive market knowledge can provide valuable insights and guide you in making informed decisions.

Evaluate marketing strategies

An effective marketing strategy is crucial in selling a property or finding the right home. Assess the agent’s marketing plan, including online presence, use of professional photography, and innovative marketing techniques.

A top-rated local REALTOR® who leverages diverse marketing tools is better equipped to showcase your property to a broader audience.

Consider specialized expertise

You may benefit from a REALTOR® with specialized expertise depending on your specific needs. Some agents specialize in luxury properties, while others focus on first-time homebuyers or investment properties.

Consider your unique requirements and choose an agent with experience handling similar transactions.

Negotiation skills

Real estate transactions often involve negotiations, making strong negotiation skills a critical attribute for a successful REALTOR®.

Inquire about the agent’s negotiation approach and ask for examples of past successful negotiations. A skilled negotiator can help you secure the best possible deal in a competitive market.

Accessibility and communication

Effective communication is essential throughout the real estate, and your chosen REALTOR® should be accessible and responsive. Inquire about their preferred communication methods and response times.

A REALTOR® who promptly addresses your questions and concerns keeps you informed about developments, and maintains open lines of communication fosters a sense of trust and ensures a smoother transaction.

Transparent fee structure

Before committing to a REALTOR®, make sure you have a clear understanding of their fee structure. Real estate agents typically work on a commission basis, earning a percentage of the sale or purchase price.

Discuss and clarify the commission rate, additional fees, and how these will be handled at different transaction stages.

Transparency in financial matters helps prevent misunderstandings and ensures a transparent and fair working relationship.

Technology integration

In today’s digital age, technology is crucial in the real estate industry. A technologically savvy REALTOR® is better equipped to leverage online tools and platforms for marketing, communication, and transaction management.

Inquire about the agent’s use of technologies, such as virtual tours, online listing platforms, or electronic document signing. A REALTOR® who embraces technology can enhance the efficiency and convenience of the real estate process.

Conclusion

Choosing the right REALTOR® is a pivotal step in the real estate journey. By conducting thorough research, checking credentials, seeking recommendations, and evaluating market knowledge, you can narrow down your options and make an informed decision.

The process may take time, but finding a REALTOR® who aligns with your goals and understands your unique needs will ultimately contribute to a successful and satisfying real estate experience.

Tags: Bill GassettChoosing an AgentClient Adviceconsumer advicePicking a REALTOR®Realtors
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Bill Gassett

Bill Gassett is the owner and founder of Maximum Real Estate Exposure.

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