Bill Gassett

Bill Gassett is the owner and founder of Maximum Real Estate Exposure.

Posts by Bill Gassett

Interview: Andy Florance on Restoring Transparency and Putting Agents ‘Back in Front of America’

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

Challenges and Limitations of Price Per Square Foot in Real Estate Valuation

Price per square foot emerges as a foundational metric within real estate, offering a rudimentary gauge for assessing property values. By dividing a property’s price by its total square footage, PPSF yields a figure that ostensibly facilitates direct comparisons across diverse properties. Its appeal lies in its simplicity, allowing a quick snapshot of value to…

What Are Seller Credits in Real Estate: the Assistance Buyers Often Need

In real estate transactions, buyers and sellers often negotiate various aspects of the deal. Negotiations can include the purchase price, closing costs and contingencies. One element that frequently arises during these negotiations is referred to as seller concessions or repair credits. These credits can play a significant role in shaping a real estate deal’s final…

The Role of Location on Property Valuation

The adage “location, location, location” continues regarding real estate. The location remains paramount despite the myriad factors contributing to a property’s market value—including size, condition and features. We will examine how the geographical positioning of a property significantly influences its desirability and, consequently, its market value. From the impact of school districts and crime rates…

A Comprehensive Guide to the Pros and Cons of Buying Used Appliances

In today’s consumer-driven society, purchasing new or used appliances is a common dilemma. While brand-new appliances come with the allure of the latest technology and warranties, buying used appliances has advantages and disadvantages. We will examine the pros and cons of buying used appliances. Our guidance will help you decide based on your unique needs…