Bill Gassett

Bill Gassett is the owner and founder of Maximum Real Estate Exposure.

Posts by Bill Gassett

Interview: Andy Florance on Restoring Transparency and Putting Agents ‘Back in Front of America’

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

Don’t Forget the Basics: How to Market a Home in a Seller’s Market

Selling your home is a significant decision. The right strategies can make the process smoother and more profitable. Even in a seller’s market, you can’t take the basics of selling a home for granted. We will cover critical strategies, including professional photography, online platforms and writing compelling descriptions. We aim for clarity, brevity and effectiveness…

Challenges and Limitations of Price Per Square Foot in Real Estate Valuation

Price per square foot emerges as a foundational metric within real estate, offering a rudimentary gauge for assessing property values. By dividing a property’s price by its total square footage, PPSF yields a figure that ostensibly facilitates direct comparisons across diverse properties. Its appeal lies in its simplicity, allowing a quick snapshot of value to…

What Are Seller Credits in Real Estate: the Assistance Buyers Often Need

In real estate transactions, buyers and sellers often negotiate various aspects of the deal. Negotiations can include the purchase price, closing costs and contingencies. One element that frequently arises during these negotiations is referred to as seller concessions or repair credits. These credits can play a significant role in shaping a real estate deal’s final…

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Money-Saving Tip: Stop Paying Referral Fees

Homes.com provides millions of free leads to agents and billions in value back to agents. Stop giving away your commissions and paying referral fees! Update your agent profile on Homes.com. Learn more.

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