RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Buyer’s Market: 1 in 5 Homes Slashed Prices in September, Per Realtor.com® Report

Nearly 20% of homes reduced asking prices in September as inventory climbs for the 23rd straight month, with lower- and mid-tier sellers making the deepest cuts to stay competitive in a cooling market.

Home Industry News
By Clarissa Garza
October 2, 2025, 12 pm
Reading Time: 3 mins read
prices

Home for sale with red and white real estate sign during the fall season. Fall season with leaves on ground. Front porch and windows in background. Residential neighborhood. Moving house, relocation concept. Price Reduced.

The housing market is entering a new phase, with nearly 20% of homes reducing their asking prices in September as inventory continues to climb and buyers gain more leverage, according to Realtor.com®’s September Monthly Housing Trends report.

Notably, this trend is only showing in lower- and mid-tier-priced homes, as luxury home prices remain largely untouched, with reductions least common at the top of the market, according to the report.

Homes priced between $350,000 and $500,000 experienced the highest rate of price reductions at 21.6%, while luxury properties over $1 million saw cuts on just 13.3% of listings.

“September’s trends show a housing market increasingly tilting in buyers’ favor, with a rising inventory of homes for sale, longer days on market and more competitive pricing,” said Danielle Hale, chief economist at Realtor.com. “While market power varies across regions and price tiers, reflecting economic conditions, in many areas momentum is lining up with seasonal price cuts and other advantages, which will make this fall particularly buyer-friendly relative to recent years.”

The data would appear to back up analyses—incluidng one by Realtor.com—that mid-October is the most favorable time for buyers in the current market. But it could also be a worrying sign that an already sluggish housing market is under more stress due to macro factors.

Regional variations in price cuts were notable, with the South leading the way with 21.1% of listings seeing price cuts, followed by 20.9% in the West. Meanwhile, the Northeast showed the most stability with just 14% of listings reducing prices.

Individual metro variations were even more pronounced. Denver topped the list with 30.7% of listings cutting prices, followed by Portland, Oregon, at 30.2% and Indianapolis at 29.7%.

For the 23rd consecutive month, active inventory rose year-over-year, climbing 17% compared to September 2024, maintaining the amount of homes for sale above 1 million for the fifth month in a row.

Despite overall gains, nationwide inventory remains 13.9% below typical 2017 – 2019 levels, indicating that the broader recovery in housing supply has stalled, according to the report.

However, the pace of inventory growth is decelerating. After peaking at 31.5% growth in May, the rate has steadily declined throughout the summer and fall. New listings actually dropped 1.2% from last September, with particularly sharp drops in the South (-3.5%) and West (-0.1%). The Midwest and the Northeast experienced growth, at 2.4% and 1.3%, respectively.

While the median list price held steady at $425,000 in September—flat year-over-year and down just 1.2% from August—this short-term stabilization obscures significant long-term appreciation that continues to challenge affordability.

Since August 2019, the typical list price has surged 36%, while price-per-square-foot has jumped 50.6%.

These affordability challenges are echoed in recent data from ATTOM, which found that median-priced homes are less affordable than the historical average in 99% of U.S. counties surveyed, with homeownership expenses consuming 33.3% of typical wages during Q3 2025. In 34% of counties, home expenses on a median-priced home consumed 43% or more of typical wages, which is considered “seriously unaffordable.”

Additionally, the S&P CoreLogic Case-Shiller Index showed home prices increased just 1.7% year-over-year in July, one of the weakest annual gains in the past decade and below the 2.7% rise in consumer prices, marking the third consecutive month of real housing wealth decline for homeowners.

Regional price trends varied notably in September. The West saw the steepest decline at -3.6% year-over-year, while the Midwest held flat, and the South and Northeast each dipped just -0.4%.

Properties spent a median of 62 days on the market in September—seven days longer than the same month last year. This marks the 18th consecutive month of annual increases in time on market, a clear signal of cooling demand.

Florida metros dominated the list of slowest-moving markets, with Miami homes taking 16 additional days to sell compared to last year, Orlando adding 14 days, and Tampa seeing 13 extra days on market. Las Vegas also experienced a 13-day increase.

For complete metro-level data and additional insights, visit Realtor.com.

Tags: AffordabilityDanielle Halehome price dataHome Priceshousing market dataInventoryMLSNewsFeedPrice ReductionsReal Estate DataReal Estate Trendsrealtor.com®
ShareTweetShare

Clarissa Garza

Clarissa Garza is an associate editor for RISMedia.

Related Posts

Report: April Home Prices Posted Strongest Monthly Gain in Nearly Two Years
Industry News

Report: April Home Prices Posted Strongest Monthly Gain in Nearly Two Years

May 11, 2026
sales
Industry News

Existing Inventory Continues to Expand as Sales Remain Flat

May 11, 2026
RESPA
Agents

How High-Profile RESPA Litigation Could Reshape Mortgage, Real Estate Referrals

May 11, 2026
Court
Agents

COURT REPORT: FTC’s Antitrust Case Against Zillow and Redfin to Proceed

May 11, 2026
eXp
Agents

eXp Leadership Discusses Specifics of NextHome Integration, Financials

May 11, 2026
Opendoor
Agents

‘The Machine Is Working’: Opendoor Pushing for Profitability by End of 2026

May 8, 2026
Please login to join discussion
Tip of the Day

3 Ways to Reclaim Your Work-Life Balance

Exhausted? Learn how top real estate agents reclaim work-life balance with strategic boundaries, batched tasks and weekly planning. Burn out less, close more. Read more.

Business Tip of the Day provided by

Recent Posts

  • Report: April Home Prices Posted Strongest Monthly Gain in Nearly Two Years
  • Existing Inventory Continues to Expand as Sales Remain Flat
  • How High-Profile RESPA Litigation Could Reshape Mortgage, Real Estate Referrals

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X