Above: Todd Engels.
Todd Engels
Founder
SWAT Realty Group powered by Fathom Realty
North Dallas, Texas
Region served: Dallas-Fort Worth
Years in real estate: 10
Number of offices: We don’t operate out of traditional offices—instead, we’re structured by divisions to better serve the North Texas market.
Number of agents: 21
What is the biggest shift you’re anticipating in your market this year?
The biggest shift we anticipate is a more balanced, intentional market. Buyers are becoming more strategic, taking the time to evaluate value, location and long-term affordability. At the same time, sellers are having to adjust expectations and understand that pricing, presentation and strong marketing truly matter again. Overall, it’s a healthier market where education, communication and professional guidance play a bigger role than in recent years.
How do you maintain expertise across the many sub-markets in North Texas?
We have agents actively working throughout several counties across the Dallas-Fort Worth area, which allows us to stay connected to each sub-market we serve. Through consistent market tracking, regular reporting and strong communication, our agents and division leaders share real-time insights into pricing trends, inventory shifts and buyer behavior. This allows us to remain hyperlocal in our expertise while maintaining a big-picture understanding of the region.
How are you using technology to give your listings a competitive edge?
From professional photography and video to data-driven pricing and targeted digital marketing, every listing is positioned with a specific strategy in mind. Within our professional media, we use embedded, trackable links that allow us to monitor clicks, views and overall engagement in real-time. This helps us gauge buyer interest, track market feedback and make adjustments quickly.
Which demographic segments are driving activity in your business right now?
We’re seeing the most activity from move-up buyers, relocation clients and buyers who are leasing strategically while preparing to purchase. North Texas continues to attract people at different life stages, which keeps the market active as conditions shift. The first-time homebuyer profile has evolved as well. Today’s buyers tend to be more informed, more financially prepared and far more intentional. They’re less focused on rushing into a purchase and more focused on long-term affordability, stability and making a smart entry into the market.
What is your best tip for coaching a picky buyer through the emotional hurdles of today’s market?
The most important pieces are education and clear expectation-setting. When buyers truly understand the market, their options and the trade-offs involved, emotions tend to settle. Early in the process, we help them define their must-haves versus their preferences, so decisions feel grounded rather than overwhelming. Throughout the transaction, we consistently bring the focus back to their long-term goals and the realities of today’s market, reminding them that the right home isn’t about perfection—it’s about fit. That clarity, paired with ongoing education, helps buyers stay confident, keep emotions in check and ultimately reach the closing table.
How does Fathom help your brokerage stay ahead of the competition?
By giving our team a modern, scalable platform that supports every stage of the business. From advanced marketing tools and lead management to ongoing training and systems for growth, Fathom provides the structure and resources agents need to compete in today’s market. The brokerage’s focus on technology and innovation allows us to serve clients faster and more effectively, while maintaining the personalized service that sets us apart.
For more information, please visit https://fathomcareers.com.
