Frederique’s Choice recently announced that it has entered into a partnership with Halstead Property. Halstead Property agents and executives will be able to gift clients with either a onetime gesture of a Timeless White bouquet or a special three-month bi-weekly subscription of unique, handcrafted flower collections. Frederique’s Choice bouquets are designed to enhance the property owner’s new home and encourage positive transformations that include enhancing health and wellness to detoxifying the living space.
Founded by Dutch supermodel and entrepreneur Frederique van der Wal, Frederique’s Choice launched in the U.S. in July and has quickly set about to spread its message surrounding the health and well-being advantages of fresh flowers in our daily lives.
“We are very excited to partner with Halstead Property; its agents and clients are true taste-makers, and we are thrilled to provide them with the firsthand experience of our special, curated bouquets,” says Frederique van der Wal. “This is a wonderful step toward promoting the idea that fresh flowers are more than just beautiful to look at—it has been proven that flowers in the home enhance our well-being and lift our spirits, among many other benefits.”
“The dedication of Frederique’s Choice to elevating experiences both at home and in the office through their one-of-kind products reflects Halstead’s ongoing commitment to providing exceptional real estate service ,” says Diane M. Ramirez, Chief Executive Officer of Halstead Property. “It’s incredible to work with a flower provider that puts well-being and unmatched service at the center of its business—Frederique’s Choice flowers can instantly make a new space feel like a home.”
The Halstead Property partnership signals businesses are attentive to their core consumers’ lifestyle and well-being. Frederique’s Choice encourages everyone to transform their surroundings and live “life in full bloom.” The lifestyle brand also takes a thoughtful approach to the overall look and impact of its packaging. Everything—from each stem to the shipping container—has been chosen and designed to be sustainable, recyclable and beautiful, making a bouquet from Frederique’s Choice an exceptional gift for personal and business reasons. It offers a wide assortment of handcrafted bouquets based on mood or horoscope, as well as bi-weekly and monthly bouquet subscriptions, which provide further consumer and business-to-business benefits for regular delivery or for special occasions.
“Frederique’s Choice is quickly blooming in the U.S., and the agreement with Halstead Property is the first in many strategic partnerships we anticipate, as we build strategic alliances with residential partners and then branch out to other segments,” added Heidi Diamond, CEO, Frederique’s Choice.
For more information, visit www.halsteadproperty.com.
