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A Different Approach to Mortgages

Home Best Practices
By Paige Tepping
March 17, 2016
Reading Time: 2 mins read

Whether it’s choosing a real estate agent to guide you through the process of buying or selling a home, to perusing listings looking for the home of your dreams—and everything in between—consumers are turning to the Internet in record numbers as they look to turn their real estate dreams into reality. And thanks to Quicken Loans, financing that dream is easier and more turnkey than ever before.

Offering a fast, streamlined approach, Quicken Loans is not only changing the mortgage process, but doing so in a way that appeals to today’s tech-savvy consumer.

“We were seeing more and more buyer clients coming to us with preapprovals through Quicken Loans,” says Derek Beatrice, broker/owner of EXIT Realty Beatrice Associates in Middleton, Mass., who notes that there’s an unfounded industry stigma surrounding the Internet-based company’s ability to close loans. But for Beatrice and his entire firm, working with Quicken Loans has proven to be advantageous from the get-go.

“We’re very happy with their service,” says Beatrice, who goes on to say that Quicken Loans is the real deal when it comes to financing loans in today’s competitive environment. “They’ve never missed a beat, even with the changes associated with TRID (TILA-RESPA Integrated Disclosure) and the problems people have been experiencing.”

Seamless transition aside, Beatrice explains that one of the things that sets Quicken Loans apart is the fact that not only are they an online lender, but they understand the needs of today’s buyers. “Everything is done via text or email today,” says Beatrice, “and there are many clients that we don’t actually meet in-person until it’s time to show them properties,” underscoring the importance of being able to offer consumers the ability to keep the real estate process moving from start to finish through the medium in which they feel most comfortable.

The Agent Relations team sets Quicken Loans apart from the competition even further. Their dedicated team of relationship managers are committed to making real estate agents their clients, and working together to enhance the homebuyer’s experience—even those still looking for that personal connection. “Quicken Loans is all about customer service and what’s best for the client,” says Beatrice, “and they will absolutely pick up the phone or set up a face-to-face meeting for those clients who prefer a more personal experience.”

In addition to offering a personal touch in a not-so-personal, tech-driven world, Beatrice can’t say enough about the Quicken Loans process, which allows clients to get preapproved in a timely manner. “We recently changed all of our yard signs to incorporate a text code so that when a prospective buyer is in front of a property, they get an email within seconds that includes pertinent property information, photos, a video tour and a Quicken Loans preapproval link. If someone wants a preapproval on a Sunday evening, Quicken Loans has them covered,” says Beatrice.

Hands-on from the very beginning, Quicken Loans has worked hard to earn EXIT Realty Beatrice Associates’ business, rather than having it handed to them. “At the end of the day, even though they’re an Internet lender, there’s still that personal touch,” concludes Beatrice. “And that’s still needed in real estate transactions.”

For more information, visit www.Agent.QuickenLoans.com.

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Paige Tepping

Paige Tepping is RISMedia’s senior managing editor.

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