Black Knight Financial Services has announced the launch of Paragon for Brokers (P4B), a unique solution that supports real estate brokers’ needs for more differentiation, autonomy and control within their Paragon MLS system. Introduced last week at the Council of Multiple Listing Services (CMLS) 2016 conference, P4B is based off of the Paragon MLS platform, leveraging the investments in Paragon already made by brokers’ local MLS organizations while providing brokers the ability to optimize the platform to meet their specific business rules and processes. Paragon is Black Knight’s comprehensive, leading-edge MLS system that delivers intuitive and straightforward navigation, cross-browser compatibility, multi-tasking capabilities, access from mobile devices and much more.
During the development of P4B, Black Knight collaborated with its MLS and broker customers, who were looking to address brokers’ emerging business needs. The solution operates within an MLS’ existing Paragon system and leverages advanced configuration capabilities to allow implementation of broker-specific business rules, branding and data fields that apply only to the broker’s listings, agents and offices. Brokers do not need to purchase and deploy a separate system within P4B to meet their business needs. By leveraging the existing Paragon installation, implementation of timelines is accelerated, and agent and staff adoption will be quicker. P4B includes the following capabilities:
- Brokerage-level branding and messaging
- Integration with each broker’s third-party vendors and back-office systems
- Customizable communication directly with a broker’s agents
- Broker-specific data fields for a broker’s listings, visible only to agents within the firm
- Broker-optimized listing reports and saved searches
- Broker-exclusive listings with automated status changes after the exclusivity period
- Dashboards to help brokers better optimize the platform for their agents
“The ability to support a broker’s unique business needs within the MLS has quickly become essential in the real estate industry. For too long, MLS organizations have had to offer a one-size-fits-all solution, but with the delivery of P4B’s innovative new features and functionality, we can provide brokers with the flexibility they need,” said Black Knight Data & Analytics Vice President and Real Estate Market Leader Chip McAvoy. “We are confident P4B is a groundbreaking solution that is a win-win for both parties. Brokers benefit by using a solution from a trusted provider on a platform that their agents and staff are already familiar with. MLS organizations benefit by leveraging their Paragon installation to provide a practical solution that is available now to better support the specific needs of their broker members.”
“We had an exceptional experience during the beta testing of P4B. Its capabilities are impressive, and we found that it delivers the tools brokers need to reinforce their brand and support specific business needs while remaining within the Paragon MLS system they already use,” said David DeRees, CEO, MiRealSource. “As had been the case with Paragon itself, Black Knight worked closely with our members in the beta program to implement the P4B product, and we had no issues learning how to leverage its many features.”
Recognized in the real estate industry for its flexibility, ease of use, customizable features, continual enhancements and integration with public records information, Paragon has received the top ranking in the annual Clareity Consulting MLS Customer Satisfaction Survey for the past four years, and has recently been installed in numerous MLS organizations that selected Paragon as their MLS system of choice.
More information can be found at http://www.BKFS.com/MLS or by calling 650.863.4333.
