Coldwell Banker Real Estate LLC has debuted “Blue,” a new digital advertising series, the company recently announced. Thirty- and 15-second ad spots highlight the reach of the Coldwell Banker global network. The spots also include stats on total 2017 sales and the brand’s philanthropic efforts. Shorter video formats will also be optimized for sound-off and mobile environments to increase visibility on other digital media.
The Blue campaign offers a glimpse into the empowering culture of the Coldwell Banker network and the kind of success it inspires. Not only is the campaign a rallying cry to the brand’s network of top-performing affiliated sales agents and brokers; the Blue campaign celebrates the cachet that comes with being a part of the Coldwell Banker network. The video series features bold imagery that underscores the many ways that blue is the most popular and successful color in the world.
The campaign will be targeted towards current and future Coldwell Banker agents and brokers on digital and social media. All campaign elements direct to the coldwellbanker.com/careers page, where the Coldwell Banker brand will show just how great you and your career will look in blue.
“The Blue campaign represents the power of our brand, people and team,” says Charlie Young, president and CEO of Coldwell Banker Real Estate. “Coldwell Banker is a leading real estate brand, and has been for more than 111 years. But beyond our history of expertise and honesty, powerful presence, and state-of-the-art technology, is our culture. Our Gen Blue network is the force behind our brand’s success and the inspiration for this digital ad campaign. We are showing real estate professionals how the power of Blue can help bring them an unbeatable edge and help take their career to the next level.”
“Blue is bold and that’s exactly how we want the world to see Coldwell Banker,” says David Marine, senior vice president of Marketing for Coldwell Banker Real Estate. “Every day, members of the brand help tell the story of Coldwell Banker through interactions with clients, the industry and each other. This powerful campaign shows off the electricity that characterizes the Coldwell Banker network, representing the pride that our sales professionals feel as a part of our global community.”
The ads were conceived by Siltanen & Partners, the national advertising agency for Coldwell Banker Real Estate.
For more information, please visit www.coldwellbanker.com.
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