RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Buyer Confidence Fades Fast: NAR

Home Latest News
By Suzanne De Vita
December 20, 2018
Reading Time: 2 mins read
Buyer Confidence Fades Fast: NAR

Shot of a young couple looking anxious while doing their budget at home

As buyers contend with financing—and finding—a home in their price range, their confidence in their prospects is waning.

In the final quarter of 2018, 34 percent of buyers felt it was ideal to make a purchase, according to the latest National Association of REALTORS® (NAR) Housing Opportunities and Market Experience (HOME) survey—a departure from 39 percent the last quarter and 43 percent the previous year.

What’s more, 37 percent of buyers felt it was not ideal to make a purchase—an increase from 28 percent the prior year.

According to Lawrence Yun, chief economist at NAR, affordability is the culprit, with buyers concerned not only about escalating prices, but also about their ability to get a larger mortgage.

“Consistently fast-rising home prices well in excess of income growth over recent years have left buyers frustrated, while slowly enticing would-be sellers to consider listing,” says Yun.

The disparity is dramatic. From 2012 to 2018, home prices surged 44 percent, according to NAR. The average hourly wage? Sixteen percent.

Buyers have noticed the shift. Overall, 63 percent of respondents to the survey believe homes in their market have risen in value; 67 percent of homeowners and 56 percent of renters feel the same. Forty-one percent of overall respondents, however, believe prices are set to “stay the same.” In November, the country’s median price was $257,700, an increase of 4.2 percent year-over-year, NAR recently reported.

Among aspiring homeowners, 30 percent believe it will be “somewhat difficult” to get a mortgage; 29 percent believe it will be “difficult,” according to the survey.

With the economy and housing linked, 59 percent of respondents believe the economy is improving. The majority of those, paradoxically, reside in the West, where buyer optimism has starkly soured.

“The West region has a strong job-creating economy, yet it is the West region showing the weakest buyer sentiment because the West region is the least affordable,” Yun says.

To head off homebuyers’ struggles, affordable homes are needed, according to Yun, who cites the Qualified Opportunity Zones Program, a provision of the Tax Cuts and Jobs Act, as a possible solution.

“Perhaps some communities designated as Opportunity Zones can draw real estate developers using tax incentives to build affordable housing,” says Yun.

For more information, please visit www.nar.realtor.  

Suzanne De Vita is RISMedia’s online news editor. Email her your real estate news ideas at sdevita@rismedia.com. For the latest real estate news and trends, bookmark RISMedia.com.

Tags: Buyer ConfidenceHome PricesHomebuyer ConfidenceHomebuyer SentimentNARNAR HOME SurveyOpportunity Zonesreal estate newsReal Estate News and InformationReal Estate Trends
ShareTweetShare

Suzanne De Vita

Related Posts

Weichert Real Estate Affiliates Hosts Leadership Academy for Franchise Brokers and Managers
Agents

Weichert Real Estate Affiliates Hosts Leadership Academy for Franchise Brokers and Managers

December 18, 2025
Housing
Agents

Homebuilder Hints at Major Federal Housing Action in 2026, Also Teased by Trump

December 18, 2025
2026 Outlook: Strengthening Trust and Transparency in Real Estate
Industry News

2026 Outlook: Strengthening Trust and Transparency in Real Estate

December 18, 2025
AI
Agents

AI Won’t Take Your Job: Here Are 3 Ways to Use It

December 18, 2025
Mortgage Rates Decrease Slightly; Little Movement in Recent Weeks
Industry News

Mortgage Rates Decrease Slightly; Little Movement in Recent Weeks

December 18, 2025
Zillow versus MRED
Industry News

Zillow and MRED Dispute Could Impact IDX Feeds Come January

December 18, 2025
Please login to join discussion
Tip of the Day

7 Potential Under-the-Radar Issues That Could Derail a Deal

Key issues include the property’s history, potential environmental hazards and neighborhood dynamics that aren’t immediately obvious. Read more.

Business Tip of the Day provided by

Recent Posts

  • Weichert Real Estate Affiliates Hosts Leadership Academy for Franchise Brokers and Managers
  • Homebuilder Hints at Major Federal Housing Action in 2026, Also Teased by Trump
  • 2026 Outlook: Strengthening Trust and Transparency in Real Estate

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X