RISMEDIA, March 30, 2007-In the near future, the traditional type of real estate agent Web site will become all but invisible online. That's the attention-grabbing premise of a new report titled, "Real Estate Web Presence: How Agents Can Survive Online in Changing Times."
But according to the report's author, real estate marketing specialist Brandon Cornett, it's more than just a catchy title.
"Based on the changes I've seen in the real estate industry, and with Internet marketing in general, I believe the traditional real estate Web site is no longer enough to ensure the agent's online success. There are billions of documents on the Web, and at least 10 times as many real estate Web sites as just a few years ago. On top of that, we are seeing a rapid increase in the number of real estate data Web sites like Zillow.com, Trulia.com and others."
While this may seem like a bleak picture to real estate agents, Cornett says that's not necessarily the case. His 43-page special report opens with the stark realities of real estate marketing online, but it also offers what Cornett says is the perfect solution to the modern state of the Web-the real estate Web presence.
"What real estate agents need to realize," Cornett said, "is that a five-page Web site is not going to work the way it might have 10 years ago. There's just too much content on the Web these days. So agents need to think of the Web differently-they need to build a real estate Web presence, not just a real estate Web site."
And that's what Cornett teaches through his report and training manual. He offers a six-part strategy for the modern real estate Web presence, a strategy that combines Web sites, blogs and various other publishing strategies used in concert with one another.
"I've been watching the Internet closely over the years, particularly as it applies to real estate agents and their Web sites. I truly believe the path to future success requires agents to think and act like publishers-or at least to have somebody do it on their behalf. That's why I've created this real estate Internet marketing guide, to help them adopt this type of mentality."
Brandon Cornett is the founder of ArmingYourFarming.com, a company that has been providing marketing advice and services to real estate agents since 2004. He is the author of three popular blogs and has been involved with Internet marketing for nearly a decade.
For more information, visit http://www.armingyourfarming.com.
