David Marine

Addressing the issue of lack of inventory throughout the country, in 2022, David Marine launched the Seller’s Strategy through Coldwell Banker–persuading homeowners to leave the place they call home in order to uncork the housing market and open up listing opportunities for agents. Expanding on this, his team launched the “Dream” campaign consisting of a survey, website refresh and suite of tools for consumers including the “Move Meter,” “CB Estimate” and Seller’s Assurance program. As executor of Coldwell Banker’s imaginative rebranding, Marine fosters a storybook marketing strategy that enables homeowners and sellers to make their housing dreams a reality.

“One of the most rewarding parts of being CMO of Coldwell Banker is the opportunity I have to tell a story through branding and strategy,” says Marine. “Amidst three rebrands and a pandemic, our company has remained a proven leader in the industry and is why we have continued to guide people home for 116 years.”