RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Area Pro Realty’s Fresh Business Model Is Changing the Franchising Industry

Home Best Practices
April 2, 2009
Reading Time: 2 mins read

RISMEDIA, April 3, 2009-Are you a broker that has been monitoring the real estate news daily looking for any good news to rally behind? If you fit a certain criteria, the good news could be only a click away. Area Pro Realty has released a business model that allows independent brokers and franchises alike to operate a successful brokerage in any economic market. Better yet, Area Pro Realty is now searching for brokers nationwide in various markets throughout the U.S.

What type of broker is Area Pro Realty searching for? According to company President Michael Volkin, “Brokers that fit best within our business model understand that technology has taken over the industry. In today’s real estate market, obtaining clients isn’t about an agent’s knowledge of real estate or a company brand; it’s about being able to market effectively. Some top producers don’t know very much about real estate at all, but they know how to capture leads via the Internet, social networking and marketing to their sphere of influence.”

George Barlow, president of Executive Franchise Consulting claims, “This is an exciting time for brokers. Managing and training on industry technology can take up a brokers entire day.” Area Pro Realty has instituted a Central Technology Support Center (CTSC) for all their brokers and agents. The technology center takes the struggle of learning and maintaining industry technology and puts it in the hands of technology professionals, allowing agents and brokers to focus on what they do best, selling real estate.

Gene Ward is the supervisor for the CTSC. Not only is Ward a technology expert, but he was a top producing broker himself. Marston Myers of Area Pro Realty Peoples Choice claims, “This special skill set allows Gene to truly understand what real estate brokers and agents have to do to get clients and close transactions.”

Area Pro Realty, says the company, has developed a proprietary virtual office which allows an agent, and even a broker, to work entirely out of their home office, saving thousands of dollars in office expenses every month.

Another innovative concept Area Pro Realty has developed is a unique commission structure. With this commission structure, agents are not charged a percentage split and brokers are much less vulnerable to economic downturns. This commission structure allows brokers to be extremely competitive in their local market and provides agents with numerous benefits on a very small budget.

“Once brokers understand the value that Area Pro Realty offers, the entire real estate industry is going to change,” says Ward. “We have created an enormous buzz already from industry professionals. Franchising with Area Pro will allow brokers to adopt our turn-key system and operate a real estate company at a fraction of the normal cost.”

For more information, contact Michael Volkin at 925-798-2732 or MVolkin@AreaProRealty.com.

ShareTweetShare
Paige Tepping

Paige Tepping

As RISMedia’s Managing Editor, Paige Tepping oversees the monthly editorial and layout for Real Estate magazine, working with clients to bring their stories to life. She also contributes to both the writing and editing of the magazine’s content. Paige has been with RISMedia since 2007.

Related Posts

Copyright
Agents

Homebuyers File Class-Action Lawsuit Against Zillow Over Hidden Agent Fees

September 19, 2025
Rent growth
Industry News

Rent Growth Slows, Dipping Below Pre-Pandemic Growth

September 19, 2025
GUIDE Real Estate Opens Office in Paso Robles, California
Industry News

GUIDE Real Estate Opens Office in Paso Robles, California

September 19, 2025
FBS and Zillow Launch Media Import Integration
Industry News

FBS and Zillow Launch Media Import Integration

September 19, 2025
Savannah Scott, Fourth-Generation Family Member, Joins John L. Scott as VP of Broker Experience
Industry News

Savannah Scott, Fourth-Generation Family Member, Joins John L. Scott as VP of Broker Experience

September 19, 2025
Yannaccone
Agents

‘Augment, Don’t Abdicate:’ Sue Yannaccone on Innovating Responsibly

September 19, 2025
Tip of the Day

Renovation Myths (and Realities) Sellers Must Understand

Helping to get your seller clients’ homes in their best condition before listing is an obvious and crucial aspect of your value prop, but it’s not always easy to figure out what to do. Read more.

Business Tip of the Day provided by

Recent Posts

  • Homebuyers File Class-Action Lawsuit Against Zillow Over Hidden Agent Fees
  • Survey: Agents Embrace AI, Digital Tools to Enhance Client Service
  • Rent Growth Slows, Dipping Below Pre-Pandemic Growth

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X