Matt Widdows

HomeSmart widened its franchise footprint in 2023. In January, it acquired Georgia-based brokerage Solid Source Real Estate Companies and its 2,000 agents. Existing franchisees also opened offices in thriving areas such as New York and Jacksonville, Florida. However, Founder & CEO Matt Widdows doesn’t have a growth-mindset centered only on location.

“I’m working to revolutionize the real estate industry through technology. The fact that we are making real estate better for all involved—no matter the market—is what’s most rewarding for me,” says Widdows. “Technology is one of my passions. I’m heavily involved in the design, development and implementation of our software. I meet with the team regularly and strategize about what’s needed to improve our technology and systems. I have a clear vision of processes that can be made better and faster for clients. As the industry continues to change, we adapt our tech stack to keep up.”