Luminaries

Liz Gehringer

Anywhere Real Estate Inc.

Anywhere cites an “unprecedented level of engagement” among its network during 2024, and attributes that in turn to the hands-on leadership of Liz Gehringer. Her 2024 initiatives for franchisee support included mergers and acquisitions resources (financial and on-the-ground), Anywhere-designed marketing assets for local use, tech-tool testing and legal guidance once the post-settlement rule changes took effect.

Engagement was measured via benchmarks such as “historic” attendance at company events, and the satisfaction with offered resources is proven by the near-perfect 99% renewal rate among Anywhere franchisees.

Gehringer’s colleagues attest that she derives particular satisfaction from problem solving. Whether working through a deal identifying a suitable buyer for a retiring franchisee, vetting and implementing the technology that will power new efficiencies across the entire affiliate network, or helping an affiliate expand their range of services to include property management or title services. She thrives when forced to think critically about solutions for myriad pain points that affect the real estate franchising business.

Liz Gehringer
President & CEO of Anywhere Franchise Brands

Anywhere Real Estate Inc.
Tip of the Day

How to Build a ‘B-Roll Bank’ for Effortless Content

The idea of scripting, lighting and performing for a camera every day is enough to keep even the most ambitious professional on the sidelines. The secret is staying consistent without burning out isn’t working harder on your production—it’s working smarter with B-roll. Read more.

Business Tip of the Day provided by