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Maximizing the Power of Your MLS

An MLS should commit to equipping its customers with the insights they need to stay competitive, adapt their strategies and thrive in a changing market.

Home Best Practices
Commentary by Merri Jo Cowen
June 19, 2025
Reading Time: 2 mins read
Maximizing the Power of Your MLS

The real estate industry is rapidly evolving. With increasingly complicated transactions and the growing need for brokers and agents to showcase their value, staying ahead of the competition and informed of industry change makes a winning difference.  

Staying in the know 

In light of the National Association of REALTORS®’ “Multiple Listing Options for Sellers” policy addition, it is essential for brokers and agents to maintain a pulse on the industry and stay informed. This allows them to adapt business practices to comply with policy updates and better leverage any change on the horizon. 

At Stellar MLS, our expansive footprint gives us a unique vantage point across the real estate landscape. Stellar MLS is committed to equipping its customers with the insights and updates they need to stay competitive, adapt their strategies and thrive in a changing market. Through expert-led webinars, timely communications and collaborative industry partnerships, Stellar MLS delivers the resources agents need to confidently navigate shifts.

Create listings that attract and convert buyers 

Agents and brokers powered by Stellar MLS stand out by speaking directly to buyer needs. Stellar offers customized property reports, tailored for diverse markets, ranging from coastal luxury homes to sprawling rural land. By augmenting with public records, agents can provide a fully rounded representation of each property.  

Additionally, OneHome™ (an interactive client collaboration platform) transforms the buyer experience by delivering a personalized, intuitive home search journey. With user-friendly features like the built-in Planner, OneHome allows buyers to remain organized and engaged.

Market more effectively 

Agents and brokers must make meaningful connections with consumers and stand out through the value they bring and the trust they build.

Powerful Stellar MLS tools, such as RateMyAgent, allow real estate professionals to showcase client reviews, build trust, credibility and, ultimately, generate more leads—boosting their online presence and reinforcing their reputation in a competitive marketplace.

Stellar customers can also take advantage of powerful search and filtering tools to attract buyers. Stellar MLS’ Matrix system offers advanced search capabilities, filtering by price, location, property type, amenities, school zones and specific keywords to quickly match buyers with the right properties.

Stellar MLS also offers a range of specialized tools to expand marketing reach. While Down Payment Resource helps agents match homebuyers with down payment assistance programs, New Home Source Pro connects consumers with additional new construction inventory, and agents with additional sales opportunities. 

Save precious time 

Stellar MLS empowers real estate professionals to cut through inefficiencies, streamlining daily workflows, providing the freedom to focus on what matters most.

One of Stellar’s most powerful offerings, Prospects CRM, is designed to maximize relationship management and business growth. Fully integrated with Matrix, Prospects CRM helps agents stay top of mind.

Maximize your value 

From staying ahead of industry change and expanding market reach, to showcasing compelling listings, increasing lead conversion and saving valuable time, Stellar MLS delivers the full spectrum of resources to elevate our customers’ businesses. 

Merri Jo Cowen is the CEO of Stellar MLS. For more information, visit https://www.stellarmls.com. 

Tags: Down PaymentListingsMatrixMerri Jo CowenMLSMultiple Listing Options for SellersProspects CRMRateMyAgentReal Estate MagazineStellar MLS
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Merri Jo Cowen

Merri Jo Cowen is the CEO of Stellar MLS.

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