Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
When it comes to successfully guiding clients through the real estate process, transparency is key. Proving your worth and value as a real estate professional is critical—and perhaps even more important today, given the policy changes required under the National Association of REALTORS®’ (NAR) Settlement Agreement in the seller commission cases taking effect this month. …
While finding buyers and sellers who are ready to get off the sideline is the ultimate goal for real estate professionals who are looking to keep their pipeline full, there’s no shortage of strategies that can be employed to generate new revenue and grow your business as the busy summer selling season heats up. Become…
Leadership comes in all shapes and sizes, and having a leader at the helm who can inspire others is mission-critical. No matter the career—whether it’s MLS or brokerage, or anything in between—the journey to leadership is full of both discovery and growth. And, as leaders across the board can attest, it’s more enjoyable when shared…
In the wake of the Burnett decision, copycat lawsuits are popping up across the country. There’s no denying that organized real estate is being challenged, but looking ahead, our motto is clear: Disruption only happens to the unprepared. While the future of compensation hangs in the balance, being able to clearly and concisely communicate your…
With 2023 in the rearview mirror, it’s now time to recharge, refocus and reset as the new year gets underway. While there’s plenty of change on the horizon, there’s also an opportunity for real estate professionals to overcome the fear of change and be adaptable as we make our way through 2024. We are doubling…
If there’s one thing MLSs can’t afford to take their eyes off of as we prepare to usher in a new year, it’s their responsibility to help navigate the noise in the industry while keeping the best interests of brokers and agents alike front and center. While planning and strategizing to stay ahead of the…
If there’s anything we’ve learned over the past few years, it’s that the market can shift on a dime—and if you don’t have a plan in place to successfully pivot and face the challenges that need to be overcome, it’s nearly impossible to arrive at your intended destination. While savvy brokers and agents are keenly…
The real estate industry is dynamic and constantly evolving, prompting brokerages to seek ways to maximize efficiency and reduce expenses. One powerful solution is the consolidation of resources via the MLS. By harnessing the benefits of the Multiple Listing Service (MLS), brokerages can streamline their operations, foster collaboration and significantly cut costs. Elimination of Redundancies…
The job of a real estate agent encompasses a great many skills, and you are unlikely to perfect every one of them. But, like with all professions, some skills are more important than others. Read more.
