Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
Leadership comes in all shapes and sizes, and having a leader at the helm who can inspire others is mission-critical. No matter the career—whether it’s MLS or brokerage, or anything in between—the journey to leadership is full of both discovery and growth. And, as leaders across the board can attest, it’s more enjoyable when shared…
In the wake of the Burnett decision, copycat lawsuits are popping up across the country. There’s no denying that organized real estate is being challenged, but looking ahead, our motto is clear: Disruption only happens to the unprepared. While the future of compensation hangs in the balance, being able to clearly and concisely communicate your…
With 2023 in the rearview mirror, it’s now time to recharge, refocus and reset as the new year gets underway. While there’s plenty of change on the horizon, there’s also an opportunity for real estate professionals to overcome the fear of change and be adaptable as we make our way through 2024. We are doubling…
If there’s one thing MLSs can’t afford to take their eyes off of as we prepare to usher in a new year, it’s their responsibility to help navigate the noise in the industry while keeping the best interests of brokers and agents alike front and center. While planning and strategizing to stay ahead of the…
If there’s anything we’ve learned over the past few years, it’s that the market can shift on a dime—and if you don’t have a plan in place to successfully pivot and face the challenges that need to be overcome, it’s nearly impossible to arrive at your intended destination. While savvy brokers and agents are keenly…
The real estate industry is dynamic and constantly evolving, prompting brokerages to seek ways to maximize efficiency and reduce expenses. One powerful solution is the consolidation of resources via the MLS. By harnessing the benefits of the Multiple Listing Service (MLS), brokerages can streamline their operations, foster collaboration and significantly cut costs. Elimination of Redundancies…
Before presenting buyer agency documents spelling out agreement terms to a potential client, understand what they want via a detailed conversation. Read more.
