Matthew Rathbun

In 2025, Matthew Rathbun exemplified the role of a modern industry influencer by guiding the real estate community through a period of historic regulatory and technological shifts. Serving simultaneously as president of the Real Estate Business Institute (REBI) and president of the Fredericksburg Area Association of Realtors®, Rathbun’s leadership spanned local and national stages. A renowned authority on artificial intelligence, he launched an extensive suite of AI courses and educational materials, helping agents integrate emerging tech with ethical practice. He also expanded his reach through the launch of the “Meet the Moment” podcast, where he hosts candid discussions on MLS reform and evolving brokerage leadership.

Providing grounded, practical guidance to 250-plus agents and staff, Rathbun’s influence is rooted in a deep-seated belief in the professionalization of the industry.

“By coaching, teaching and building tools that empower agents to navigate a complex and ever-changing industry, I get to indirectly serve those consumers, too.” he says. “Every time an agent shows up more prepared, more ethical and more tech-savvy, that’s a win for the client—and that’s the real impact.”

Authoring and updating national certification programs, Rathbun ensures that the next generation of professionals is prepared to uphold the trust consumers place in them.