Diana Zaya is driving a paradigm shift in brokerage growth by replacing guesswork with high-precision predictive analytics. In 2025, Zaya led Maverick Systems through a landmark year of innovation, headlined by the launch of Movement Alerts—an AI-powered flight risk model that identifies agents most likely to transition between brokerages.
Complementing this were the rollouts of Up-and-Comer Signals and Washout Risk Alerts, providing leaders with a proactive roadmap to identify rising talent and mitigate costly attrition. These technological advancements fueled a staggering 125% year-over-year revenue growth and expanded Maverick’s reach from a handful of markets to more than 25 MLSs nationwide, supporting brokerages with over $1 billion in collective annual sales.
A third-generation pursuit of the American dream fuels Zaya’s mission to support the entrepreneurial spirit of real estate professionals. Beyond the data, Zaya is a prominent industry voice and a dedicated community leader serving on the board of United Way.
“Supporting the entrepreneurial spirit of brokerages—helping leaders grow their businesses and agents succeed—feels deeply meaningful,” Zaya notes. “If I can play even a small part by creating technology that makes growth easier and more sustainable, I feel privileged to do so.”
In today’s market, agents who move deals forward aren’t the most aggressive; they’re the most curious. The right questions don’t pressure buyers into action; they help buyers articulate what’s holding them back. Read more.
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