Petya Manning

Petya Manning is driving the evolution of the NextHome brand by modernizing its identity while preserving the authentic culture and values that distinguish it in the industry—focusing on innovative storytelling, authentic branding and thought leadership initiatives that position NextHome for long-term growth.

Throughout 2025, Manning led efforts to elevate the franchise’s presence across digital platforms, webinars and live events, ensuring that both members and consumers experience a cohesive, recognizable brand. Her work bridges strategy and creativity, aligning marketing initiatives with the company’s mission while equipping franchisees with tools to tell their own stories effectively. Manning’s forward-looking approach balances innovation with authenticity, keeping NextHome ahead in a rapidly evolving real estate landscape.

“I’ve had the privilege of shaping the NextHome identity through both words and visuals, crafting a distinct voice, a recognizable look and a cohesive feel that resonates with our members and consumers alike,” says Manning. “Beyond the aesthetics, it’s been deeply fulfilling to help communicate the culture, values and purpose that make NextHome unique, while supporting our franchisees in telling their stories across the country.”