In 2025, Leah Gibbons drove several transformative initiatives that elevated Howard Hanna Real Estate Services’ brand and marketing strategy. She led the Buy & Borrow Bundle program (recognized as the most innovative program of the year) and spearheaded the Sell Smarter, Faster & for More campaign, enhancing agent and client engagement nationwide.
She also executed a major brand evolution for Howard Hanna, modernizing the company’s identity while preserving its trusted legacy. Managing a high-performing marketing team across 13 states, she championed collaboration, consistency and creative innovation, positioning Howard Hanna as one of the most forward-thinking brokerages in the industry.
Gibbons’ work strengthens the brand, inspires confidence among agents and clients, and sets a new standard for real estate marketing. “The greatest reward is knowing that my work contributes directly to the strength of our brand, the success of our people and the future of the company,” she says.
Her efforts exemplify leadership, innovation and forward-thinking strategy in today’s evolving real estate landscape.
Four industry leaders recently came together to discuss what it will take to succeed in the year ahead. The good news is, you don't have to look very far to get started. Read more.
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