Abby Lee

Abby Lee has long been a driving force behind strategic marketing and brand leadership at REMAX and in 2025 her vision reshaped how the brand shows up for agents and consumers. Last year, she led a historic brand refresh, unveiling a modern digital-first logo and logotype that places agents at the center of the REMAX story while honoring the brand’s globally respected legacy.

Under Lee’s leadership, agents gained access to customizable branding featuring national flags, professional headshots and flexible design elements that turn everyday interactions into brand-building opportunities. The refresh expanded beyond digital in August to include physical marketing products, many of which sold out at launch events, underscoring strong affiliate demand and pride in the REMAX brand.

“I am proud of building the No. 1 name in real estate throughout the last 25+ years,” says Lee. “For decades, REMAX has believed in my vision to elevate our agents and connect with consumers in meaningful ways. Being part of the most trusted name in real estate, and helping shape how that trust is built, is both humbling and deeply fulfilling.”

Lee also advanced storytelling and technology-driven marketing initiatives in 2025, including a social series connecting NFL rookie Matthew Golden with a REMAX agent to fulfill a promise of buying a house for his grandmother. REMAX also offers an AI-powered referral and loyalty ecosystem and a Marketing as a Service platform that automates listing promotion using MLS data.